2. Company Profile
Founded in 1915
Located in Michigan
Not-for-profit corporation
Privately held
System Make-up
Medical Centers and Medical Group
5 Hospital Facilities
Over 24,000 employees as of 2011
4. Mission and Vision
Mission
“To improve people’s lives through
excellence in the science and art of health
care and healing.”
Vision
“Transforming lives and communities
through health and wellness – one person at
a time.”
5. Values
Each Patient First
Respect for People
High Performance
Learning and Continuous Improvement
A Social Conscience
6. Company Website, SEC Filings,
Social Media Channels
Consistent image and Interaction with postings
brand promotion regularly
Facebook and Twitter Positive comments from
have consistent posts appointments and
Encourage participation procedures
Inspire healthy lifestyles Common for posts to
CSR receive a “like”
Care for people Employee postings show
Care for the community camaraderie
Company Perception Actual Perception
www.henryford.com
8. Magazine Rankings of
Reputation, Brand, and CSR
High Performing
12 Specialties
5th of 25 in Michigan
Top Integrated Health System
#1 in Michigan
#11 Nationally
9. Media Coverage of HFHS
Fairly regular news coverage
Top Stories (recent)
2011 Malcolm Baldrige Award
Merger with Beaumont Health
Frequency (since January 2011)
Newspaper = 1,261
Magazines/Journals = 56
13. More Corporate Social
Responsibility
More CSR programs
Community
Environment
○ Space planning
○ Carbon footprint
Environmental sustainability
Human consumption
Energy Use
14. Increased Use of Social Media
More personal blogs
High level management
Physicians
Entry-level employees
Solicit feedback on Facebook and blogs