A Culture Of Innovation In Practice - How To Tame The Culture Beast. Präsentiert beim Reeperbahnfestival 2014 in Hamburg durch unseren Autor Daniel Neuberger.
6. Culture is like the character of a group!
It forms itself as soon as people are coming together!
You can´t have no culture!
It influences everyone immediately
You!
8. Agile is not the answer
Agile = Engine to develop software faster, flexible, high quality, ect. !
Developing faster, more
flexible and in high
quality the wrong things
Confusing Product
Launch with
success
It doesn't matter how
great your developer
team is if they aren´t
given something
worthwhile to build
Role of UXD
9. Only a small percentage of ideas make its way to the market
IDEAS
PRIORITIZE
Development
Launch
10. Most of our ideas are wrong. Get over it.
„80% of the time you/we are wrong about what a customer wants“
— Avinash Kaushik (Web Analytics: An Hour a Day)
!
„Netflix considers 90% of what they try to be wrong“
— Mike Moran (Do It Wrong Quickly: How the Web Changes the Old Marketing Rules)
!
QualPro tested 150.000 business improvement ideas over 22 years and reported
that 75 percent of important business decisions and business improvement ideas
either have no impact on performance or actually hurt performance
— (Holland & Cochran, 2005)
12. Product Discovery
Identify a solution that is valuable, usable, feasible!
With evidence it will succeed!
WIE WIR ARBEITEN
As small as possible (Minimum Viable Product)!
Nicht so…
As fast as possible!
…sondern so!
Not like this!
!
!
!
!
!
Like this!
!
!
!
WIE WIR ARBEITEN
Nicht so…
…sondern so!
!
18. Frederick!
Taylor
„The Principles of Scientific Management“ (1911)!
People are avoiding work!
People need control!
Separation of thinking and executing
26. Generation Y
networked+cooperative!
High technology affinity !
Living and working!
good education + self confidence
& what they expect from companies
Competence instead seniority!
Personal freedom and responsibility!
State of the art technology!
Open and honest communication
27.
28. 2020: 50% of the global workforce will be Generation Y!
PriceWaterHouseCoopers: Millenials at Work, 2011
29.
30. We are not just adding another channel to the mix !
We are fundamentally rethinking everything!
Software is eating the world!
Technology becomes normal!
Companies become networks!
Revolution!
31. There are 2 clocks measuring the speed of change
inside and outside your company. !
!
If your internal clock is slower than the external
one, you are in deep trouble. !
!
32. How to tame The Beast
Culture is like the character of a group!
It forms itself as soon as people are coming together!
You can´t have no culture!
It influences everyone immediately!
Culture learns
41. Hunt the HIPPO!
HIPPO is an acronym for the !„Highest Paid Person´s Opinion“!
!
42. „Given enough time and money, your competitors
can duplicate almost everything you´ve got working
for you. They can hire away some of your best
people. They can reverse-engineer your process.
The only thing they can´t duplicate is your culture.“
Herb Kelleher