Main Takeaways: -Cooling down the situation -Understanding the root of the problem -Repairing the relationship

1. www.productschool.com
Win Over Disappointed Stakeholders
by InVision Product Leader

2. CERTIFICATES
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Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
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bit.ly/product_resources
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5. How to win over
angry stakeholders
By Tevi Hirschhorn, Sr. Product Manager @ InVision
for Product School May 2021

6. I’m Tevi Hirschhorn, Sr. Product Manager @ InVision
6

7. A bit about me
● Background in design
● Worked in VC
● Transitioned to Product
● Remote leadership podcast
● Children’s Books
● Sr. Product Manager at InVision
7

8. Agenda
1. About me ✅
2. About InVision
3. Types of product managers
4. Why are soft skills important?
5. Our role as product manager
6. Why stakeholders might be upset
7. Demonstrating compassion
8. Persuasion tactics and building trust
9. Obstacles to Allies
10. Thank You!
8

9. InVision
9
InVision
Freehand
Studio
Design System Manager Specs

10. Types of
PMs
Different types of Product
Managers have different
skills and toolsets
10

11. 11
Technology
Design
Business
Product
Management

12. 12
Data
Technology
Business
Domain Expert
Growth
PM Multivariate
Expertise
Design

13. 13
Technician
Data
Scientist
Marketer
Visionary
Get Stuff
Done
Product
Management
Archetypes

14. Product
intuition
● Decision making
● Empathy
● Data inputs
Product intuition is hard to measure
14

15. Big surprises await
15
Your first day on the job as
a new PM will be a rude
awakening.

16. 16
● RICE
● RACI / DACI
● Weighted scoring
● Frameworks
● Prioritization
● Problem solving
● Brainstorming
● Impact Mapping
● Eisenhower matrix
● Affinity Mapping
● Opportunity Scoring
● Design Sprints
● Product Playbook
● HEART framework
● Lean
● Agile
● Shape Up
and more...

17. 17
Product Management is not...

18. 18
It’s more like...

19. “ Most of the work being a
Product Manager is dealing with
people.
19

20. Reading List
20

21. Why are soft skills
important?
Keeping the squad motivated
Preventing or resolving conflict
Cross-squad collaboration
User research
Stakeholder management
Managing up
Managing down
21

22. Our job as a
Product Manager:
Politician
Championing the cause and
dispositioning stakeholder
feedback.
22

23. Our job as a
Product Manager:
Diplomat
Representing your position, and
fielding disagreement and
dissenting voices
23

24. Our job as a
Product Manager:
Negotiator
It's not always about compromise.
It's about getting alignment.
24

25. Kidding! Here’s a
better GIF for:
Negotiator
It's not always about compromise.
It's about getting alignment.
25

26. Our job as a
Product Manager:
Therapist
Start by listening. Get your
stakeholder talking.
26

27. Soft Skills for Product Managers
27

28. What if a stakeholder is upset?
28

29. How do
you fix it?
Can you repair a broken
work relationship? Why
would they be upset?
29

30. “
“Compassion = Empathy + Action”
~ Kim Scott
30

31. Quick Wins
You don’t have to slay the dragon
31

32. Prove the Impact
32

33. Show Your Work
33

34. Persuasion - not manipulative insincerity
34

35. Ask for Help
35

36. Create Allies
36

37. 37

38. 38
Thanks!
Any questions?
Find me at :
@tevih
tevi@tevster.com
www.leadingfromafar.com
Resources
● Radical Candor
● The Power of Habit
● The Four Tendencies
● Quiet: The power of introverts
● Difficult Conversations
● Getting to Yes
● Influence: The Psychology of
Persuasion
● https:/
/link.springer.com/article/1
0.1007/s10726-007-9087-5

39. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training