The document summarizes Howard Shen's presentation on product management frameworks. He discussed horizon planning, which categorizes products into immediate (H1), medium-term (H2), and long-term (H3) horizons based on their timelines and goals. He also covered technology layers - the user experience, business logic, and data/platform layers that make up software. The presentation provided examples and strategies for applying these frameworks in a PM career.

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8. Howard Shen
TONIGHT’S SPEAKER

9. Strategic Product
Management Frameworks
Product School Discussion
Howard Shen - November 2018

10. Agenda
Intro (Who is this guy?)
Key Frameworks
● Horizon Planning
● Technology Layers - Software
How to apply these frameworks
Q&A

11. Intro to Howard: Decades Recap in Pictures

12. Horizon Planning

13. Horizon Planning
H1 - Immediate term: Cash cows. ROI is very positive. These products fund
innovation and big bets that have yet to start generating significant $$.
H2 - Medium term: Profitable in 2-4 years. Concept is proven,
and now needs to scale. Need to create or take market share
from other products/competitors.
H3 - Long term: Moonshots that disrupt
the business/industry. Lots of these will
fail, but you only need a few to succeed.

14. Significant Horizon differences
Horizon Primary Metric Development Advantage Innovation methodology
H1 Revenue Rich user feedback A/B testing
H2 Usage Market position Business/Usage models
H3 NPS Zero tech debt Fail fast and Iterate

15. Strategies for H3 development
H3 Responsibility
% of org on H3
Advantages
Director
20%
Accessibility
SVP
95%
Focus
VP
40%
Balance

16. Myths across the Horizons
H1 Myth: Innovation is not needed/possible here.
H2 Myth: Feature development is not needed to achieve scale.
H3 Myth: Moonshots are expensive - best left up to wealthy Fortune 500’s or
well-funded startups.
Backup

17. Technology Layers

18. Technology Layers Overview
User Experience. What the user sees and interacts with. Pixels, buttons, flows,
various touch points (email, etc.).
Business Logic. How/What data moves from one place to another. What
components drop vs. listen to events.
Data / Platform. The source of data truth. Platform layer dictates how the data
is organized/structured, and what APIs are exposed to access the data.

19. Indicators for each Technology Layer
Technology
Layer
Closest (non-
Dev) Ally
Guiding Metric Feedback Channel
User Experience Design Usability Users!
Business Logic Prog Mgmt Simplicity / Flexibility Business/marketing teams
Data/Platform Architects Time to Market Internal developers

20. My PM career across technology layers
Data/Platform
Biz Logic
UX / UI
Accounting
Professionals
Division
Developer
Partner
Platform
Internet of Things
Retail AR

21. How to apply: PM Career Strategy
Audience: Individual contributors, PM Managers, PM Peers
Assess: Where am I working now? Where do I most like to work? Where do I
need more experience?
Ask: What are the challenges at each horizon and layer for your current
company/group?
Adjust: Am I in the right role? Am I at the right company? Does my current team
offer the right challenges to help me grow my career?

22. Technology Layers in practice
What does “end-to-end ownership” mean?
Who owns the customer experience?
What is the difference between “platform” and “infrastructure”?
Why is the answer to most interview questions, “it depends”?
Backup

23. Thank You
Q & A
https://www.linkedin.com/in/howardshen/

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