Main takeaways: -Become empowered to run lean experiments and learn quicker and with minimal effort -Learn about the essential tools to prototype without needing to code -Make better product decisions by validating your hypotheses early on with MVPs

1. Lean Product Experimentation
by DAZN Sr PM
www.productschool.com

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5. Lean Product
Experimentation
Sebastian Hoffmann
Senior Product Manager

6. What you will learn in this session
Elevate your product game with lean experimentation
How product discovery and experimentation fit together
Different techniques & tools you can use
Real-life example
Source: Rick Chen

7. This is me

8. My journey
Digital strategy
consulting
Startup founder
Product manager
No-code coach
Source: Rick Chen

9. Why Lean Experimentation?

10. Use the Lean Startup approach to your advantage
💪 Eliminating uncertainty
⚡ Learning as quickly as possible
♻ Not wasting resources
🔎 Evidence-driven product development

11. The concept of an MVP
Source: Tinytracker
A Minimum Viable Product (MVP) is that version of a new product which allows
a team to collect the maximum amount of validated learning about customers
with the least effort.

12. Elevate your product game through lean
experimentation
❌ Long time to MVP
❌ Few customer insights
❌ Lack of quick win experiments
❌ Low number of wins
✅ Short time to MVP
✅ Rich with customer insights
✅ Highly iterative
✅ Higher number of wins
To this… 🏆
From this… 🥵

13. Product discovery

14. “Our goal in discovery is to validate our ideas the
fastest, cheapest way possible. Discovery is about the
need for speed. This lets us try out many ideas, and for
the promising ideas, try out multiple approaches.
There are many different types of ideas, many
different types of products, and a variety of different
risks that we need to address (value risk, usability
risk, feasibility risk, and business risk). So, we have a
wide range of techniques, each suitable to different
situations. “
(Inspired / Marty Cagan)
Source: Yuliya Volodina

15. Continuous discovery

16. A system to go from goal, idea capture
to implementation
Continuously research for
opportunities
Create a backlog of experiments

17. How it all fits together

18. Product discovery helps define the problem and
eliminate uncertainty
⁉Much uncertainty ❓Some uncertainty ❗Little uncertainty
Problem space
● Prototyping
● De-risking ideas
through
experimentation
● Refining results
● Assumption
mapping
● Researching the
user problem
● Ideate solutions
● Build the product
What is the problem
we’re trying to
solve?
Which solutions
might solve the
problem?
Product discovery Product delivery
💬 💬
Solution space
Problem space
Inspired by Tim Herbig

19. What are techniques I can use?

20. Various techniques to eliminate uncertainty
Lean experiments

21. No-code?

22. A plethora of no-code tools

23. Real-world example

24. MVP without code example - Subscription App
Landing page Prototype Mobile app

25. Key takeaways

26. Key takeaways
💡 Lean experimentation is about learning quickly & de-risking ideas with
minimal effort
🎯 Take a structured approach to go from problem to experiment and tie it
back to your business goals
⚡ Explore the option to use no-code tools to test quickly

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