Main Takeaways:
- Data is great - but don't go overboard!
- Innovation comes with (tons of) uncertainty - the trick is to navigate it!
- Dance to the tune and never forget the end goal.
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13. The mindset
When you look at data, the goal should be to prove your assumptions wrong
14. Data snooping isn’t cool!
Don’t stretch the numbers to tell a story and resist to the temptation of jumping to conclusions
15. Take calculated risks
It won’t make you popular but learn to say “we don’t have enough data to answer that”
16. 03 Dance to the tune and never forget the end goal
17. The north star is your best friend
Having a north star you can fall back on will help you make the toughest decisions
18. It worked once… double down!
Use previous iterations to guide your future optimizations
19. Is it time for a paradigm shift?
Sometimes the signs point towards a paradigm shift so make sure you don’t overlook them
20. Nobody likes a frankenstein product
Small iterations are preferable but the new proposed state needs to be functional
21. ACCEPT IT
THE CHEAT SHEET
accept the
uncertainty and the
long odds
BUILD TO EXPLORE
you’ll learn more
and faster by
building to explore
instead of
exploring to build
MOTIVATE
motivating the
team is crucial to
succeed
know when and how
to use it, don’t stretch
the numbers and don’t
jump to conclusions
USE DATA WISELY
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DISPROVE HYPOS
don’t overestimate
what you know,
use your instinct
but always try to
disprove your
hypotheses
SAY NO
it’s ok to say that
you don’t know yet,
earning lost trust is
hard work
NORTH STAR
if you have a north
star, you always
have something to
fall back on
Invest in under
optimized areas, look
out for signs that a
paradigm shift is
needed and don’t build
frankenstein products
CRO/INNOVATION
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22. The only way to win is to learn faster than anyone else
Eric Ries