Key Takeaways: -Lifecycle of a feature. -Building blocks of a good product documentation. -Remote toolkit: what are the tools that we rely on.

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Tamás Kocsis | 13•04•2021

6. About Me
Budapest, Hungary
Building products for 7yrs
Previously at
Now at
Working remotely for 2+ yrs

7. Feature Lifecycle
Business Case /
PRD
Prove that the problem is worth solving.
Provide clarity to the team.
Make sure the solution reaches the end
customer in good quality.
Delivery
Find a solution to the problem that
solves the core user problem.
Discovery
Demonstrate the impact the feature
made against the goal.
Outcome

8. Business Case
Prove that the problem is worth solving.
Provide clarity to the team.
● Formulate the problem
● Connect it with a high level objective
● Provide evidence: qual / quant
● High level concept
● Identify risks
● Get buy-in
● Define metrics
Building Blocks

9. Hypothesis Testing
3 essential component to a solid hypothesis:
1. Falsifiable
2. Testable
3. Based on objective data and insights
Source: experimentationhub
⛔ Not Specific enough
“Introducing social logins will make it
easier to sign up”
✅ Much Better
“Introducing social logins will
improve the sign-up rate by 20%.”

10. Remote Challenges
Building meaningful relationships
1
2 Presentation & persuasion over video
3 Reaching alignment

11. Discovery
Find a solution to the problem that solves
the core user problem
Building Blocks
● Solutionize the problem
● Validate solution with future users
● Iterate based on feedback

12. Discovery Workflow
Source: productboard

13. Remote Challenges
Recreating the whiteboard experience
1
2 Quick feedback loops & iterations
3 Silos between disciplines

14. Delivery
Make sure the solution reaches the end
customer in good quality.
Building Blocks
● Provide good documentation
● Make tradeoffs
● Ensure good quality
● Enable customer success & sales

15. MoSCow Prioritization
Source: Productplan
Must have: Non-negotiable product needs that are mandatory for the team
M
S Should have: important initiatives that are not vital, but add significant value
C Could have: nice to have initiatives that will have a small impact if left out
W Will not have: Initiatives that are not a priority for this specific time frame

16. Staged Release
Source: Twitter

17. Remote Challenges
Proper documentation
1
2 Planning
3 E2E Testing & metrics
Fixing bugs on production

18. Outcome
Demonstrate the impact the feature made
against the goal
Building Blocks
● Ensure KPIs are measurable &
trustworthy
● Build dashboards
● Communicate results

19. —Marty Cagan
“Measure success by business results
(outcome) not features shipped (output)”
Source: Inspired

20. Remote Challenges
Jumping on the next thing
1
2 Communicating results

21. Remote Toolkit
Business Case
Discovery
Delivery
Outcome

22. That’s a wrap 🌯
P.s.: We are hiring at Hopin!
@Koszkisz

23. Backup

24. Hypothesis Testing
Design like you're right
Based on [quantitative/qualitative insight].
We predict that [product change] will cause [impact].
Test like you're wrong
Assuming the change has no effect (the null hypothesis) and running an experiment for 1 week.
If we can measure a Y% statistically significant change in [metric] then we reject the null
hypothesis and conclude there is an effect.
Source: experimentationhub

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and Corporate Training
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