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www.productschool.com
Product Management Pro-Tips
by Facebook PM
CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS
Corporate
Training
Level up your team’s Product
Management skills
Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES
Lessons Learned from Great PMs
Facebook Product Manager | Claire Xiao | Dec 2020
7
A little bit about myself
● Engineering + Business
● Management Consulting
● Become a Doer - Product Management
○ Ecommerce, Ads Delivery
○ Growth, UX, Machine Learning
7
8
Overview
● Basic PM qualities
● What differentiates a great PM from a good PM?
○ Be a Visionary and Strategist
○ Be a Product Leader not only a Product Manager
○ Be a Tireless Learning Machine
8
What makes a good PM?
10
Basic PM qualities
● First Principle: User Centric
● Thought Process: Rational and Logical
● Communication: Clear and Structured
10
What makes an Extraordinary
PM?
12
What does Great PMs do?
● Be a Visionary and Strategist
● Be a Product Leader not only a Product Manager
● Be a Tireless Learning Machine
12
13
Execution
Quarterly roadmaps,
alignment, coordinations,
standup …
Vision
Why is do we choose this direction?
What should the end state be?
Strategy
How can we reach the end state?
1. Be a Visionary and a Strategist
14
Execution
Quarterly roadmaps,
alignment, coordinations,
standup …
Vision
Why is do we choose this direction?
What should the end state be?
Strategy
How can we reach the end state?
1. Be a Visionary and a Strategist
15
Focus on Product Only Focus on Team Building
Shepherd the team towards a great vision:
Positive Feedback, Constructive Feedback, Vision
2. Be a Product Leader, not just a Product Manager
16
Focus on Product Only Focus on Team Building
Shepherd the team towards a great vision:
Positive Feedback, Constructive Feedback, Vision
2. Be a Product Leader, not just a Product Manager
17
3. Be a Tireless Learning Machine
18
General PM skills Domain Knowledge
Social Products: Community Tools, User Growth …
Monetization Products: Ad Tech, Pricing …
Business Products: Business Workflows
Hardware Products …
Machine Learning Products ...
3. Be a Tireless Learning Machine
Behaviour Psychology
Business Strategy
Communication / Negotiation / Leadership
Thank You!
Have a wonderful 2021 :)
Linkedin: linkedin.com/in/yue0930/
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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