7. The Tool is Not the Action.
Product Analytics is useless—without the right
supporting actions.
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8. Make hypotheses, not decisions
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Focused activity Constant learning
PRODUCTANALYTICS4
9. Make hypotheses, not decisions
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“The key is breaking down your beliefs and identifying theses that are
worth testing. In this case, my belief turned out to be more rooted in
faith than actual science.”
–Former Twitter Group PM Paul Rosania
12. Analytics for Exploration
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“We wouldn’t have been able to understand the story behind the
conversion rate if we couldn’t see the elements behind it and how
people behaved. Heap helped us understand the results and we have
since iterated to find a new winning version.”
–Amanda Rosenberg, ThirdLove Head of Marketing Analytics
14. Iterate Incrementally
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“Reaching your goal takes leaps and bounds, and consistent
long-term growth, too. It’s crucial to have a diverse portfolio of big
bets and small, more surefire bets.”
–Gina Gotthilf, Duolingo VP of Growth
15. A Scientific Method for Product
Three components (of many)
Iterate
incrementally
Make hypotheses,
not decisions
Analytics for
exploration
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