Orderly Innovation: An Oxymoron? by former 3M Technical PM
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The document is from a website that offers online courses for product managers. It provides information on several part-time courses covering topics like product management, coding for managers, data analytics, digital marketing, UX design, and product leadership. It also offers corporate training programs to level up teams' product management skills. The website contains additional resources for product managers, including a job portal and speaker events.
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Orderly Innovation: An Oxymoron? by former 3M Technical PM
- 1. www.productschool.com Orderly Innovation: An Oxymoron? by former 3M Technical PM
- 2. Join 35,000+Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 3. C O U R S E S Product Management Learn the skills you need to land a Product Manager job
- 4. C O U R S E S Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. C O U R S E S Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. C O U R S E S Learn how to acquire more users and convert them into clients Digital Marketing for Managers
- 7. C O U R S E S UX Design for Managers Gain a deeper understanding of your users and deliver an exceptional end-to- end experience
- 8. C O U R S E S For experienced Product Managers looking to gain strategic skills needed for top leadership roles Product Leadership
- 9. C O U R S E S Corporate Training Level up your team’s Product Management skills
- 10. Paul Gibson T O N I G H T ’ S S P E A K E R
- 11. © Cyntalis Limited, 2004- 11 Senior Executive Survey Harvard Business Review; June, 2015 “Important” “Dis-satisfied” 84% 94%
- 12. © Cyntalis Limited, 2004- 12 7 out of 10 products fail. 10th Global Peter Drucker Forum, Vienna; November, 2018 92% of ‘Start-Ups’ fail within 3 years. Nir Eyal; Better Humans, 2017
- 13. © Cyntalis Limited, 2004- Start-Up Failure... 13 No market need 42% Ran out of cash 29% Not the right team 23% Outcompeted 19% Pricing/cost issues No business model Poor marketing Product mis-timed 18% 17% User unfriendly product 17% 14% Ignore customers (feedback) 14% 13% CB Insights; 2Feb18 NB. Respondents provided multiples reasons for failure.
- 14. © Cyntalis Limited, 2004- 14 I am satisfied with my company’s ability to gather customer needs. There is agreement in my company on what a customer need is. I am satisfied with my company’s ability to gather customer needs.
- 15. © Cyntalis Limited, 2004- Commonly Held Beliefs... 15 Customers struggle to articulate their needs. Customers won’t know what they want until they see it. Customers have needs they don’t even know they have (‘latent’). It is impossible ever to know all the customers’ needs Customers’ needs change quickly over time.
- 16. © Cyntalis Limited, 2004- 16 People acquire products to help them get something done. Winning products help people get their something DONE BETTER.
- 17. © Cyntalis Limited, 2004- 17 More Efficiently Less waste More Predictably Less variation Faster More speed
- 18. © Cyntalis Limited, 2004- 18 Need An outcome desired by target customers.
- 19. © Cyntalis Limited, 2004- Adult Social Care 19 Assess & Refer Equipment Allocation Alarm Monitoring Call Handling Response Coordination Job Step 1 Job Step 2 Job Step 3 Job Step ...n Job Step 1 Job Step 2 Job Step 3 Job Step ...n Job Step 1 Job Step 2 Job Step 3 Job Step ...n Job Step 1 Job Step 2 Job Step 3 Job Step ...n Job Step 1 Job Step 2 Job Step 3 Job Step ...n Job Step 1 Job Step 2 Job Step 3 Job Step ...n Job Step 1 Job Step 2 Job Step 3 Job Step ...n Job Step 1 Job Step 2 Job Step 3 Job Step ...n Job Step 1 Job Step 2 Job Step 3 Job Step ...n Job Step 1 Job Step 2 Job Step 3 Job Step ...n © Cyntalis Limited, 2017
- 20. © Cyntalis Limited, 2004- Provide the Right Inputs... 20 Customer Job Map Underserved Needs Product Ideas & Biz Models Pretotyping & Feedback Opportunity Assessment £ $ € Understand Customers Create Products Mitigates commercial risk... Mitigates engineering risk... Commercial Risk Desirability, Feasibility & Viability Valuable, Usable Do-able Profitable Launch & Manage Organisation Readiness
- 21. © Cyntalis Limited, 2004- 21 Invention: Something that has never been made before, or the process of creating something that has never been made before. Innovation: The use of a new idea or method, or the process of satisfying the unmet and underserved needs of target customers.
- 22. © Cyntalis Limited, 2004- Orderly Innovation... 22 Correct Sequence + Right Inputs Identify target customers Understand their problems and needs Help create winning solutions Tell the story and manage the product
- 23. © Cyntalis Limited, 2004- Alternatively... 23
- 24. © Cyntalis Limited, 2004- 24 Your next move…? Paul Gibson Customer | Strategy | Product | Innovation | Satisfaction Tel: +447 967 001 001 Email: paul.gibson@cyntalis.co.uk
- 25. © Cyntalis Limited, 2004- 25
- 26. www.productschool.com Part-time Product Management, Coding, Data Analytics, Digital Marketing, UX Design, Product Leadership courses and Corporate Training
Notas do Editor
- "As you checked in we sent you an email to join our online communities, events, and to apply for product management jobs. As members of the Product School community we'd like to provide you with these resources at your disposal."