During this event, Shyam Vijayakrishnan discussed and explored the big world of mobile apps. Specifically he talked about the key concepts when creating and implementing a new app, challenges around scaling a product, and all critical functions that need to perform to sustain and allow the app to thrive! He also shed light into what to focus on when you put a mobile app out, how to scale a mobile app and how to use analytics/tracking in mobile apps.

1. Mobile App Product Management by Verizon
former Product Manager
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7. Rangashyam Vijayakrishnan

8. World of Mobile Apps
8

9. • Creating and implementing new apps
• Scaling up
• Revenue, retention, and user engagement
• Analysis and tracking
• Q & A
Agenda
9

10. New Mobile App
Mobile
Umbrella
Pricing
Online
Bare Minimum: Android and iOS, device
ubiquitous, technology pervasive
Design: simplicity, not dilute value proposition
Online & Offline: features, sync back, user
engagement
Immediate Gratification: giving status,
unlocking rewards/levels, loyalty
User Feedback: run a poll, beta test, Play
Store reviews, third party tools
Pricing: free, growing user base 10

11. Scale an App
New
Technologies/
hardware:
deep linking,
sharing, first on
platform
App Maintenance:
stability, features, on
boarding
App optimization:
Optimize Play
Store, SEO,
reviews, translation
Better your Database:
indexing, BI tool to
collate/read/analyze
data, API’s
Acquisition strategy:
$ thru advertising, use
other platforms to
engage (web), referrals
11

12. Revenue
Retention
User Engagement
• Advertising
• Subscription
• New age revenue – gifts,
premium features
• Retention campaigns
• Out calling/out reach
• Social media
• Play Store, reviews, and
customer feedback
• Draw them back –
exciting/relevant info,
promotions, and rewards
• Poll
• Conversations thru touchpoints
Mobile Pillars
12

13. Analytics
13
•Base data to motivate team
•Create a fundamental layer for data
- SDKs (Flurry, Fabric, TUNE)
- Company wide implementation of
database (Splunk)
- Home grown solutions
•Focus on building a BI team/structure
Churn
Retention
Quality
Super important piece to
motivate team, publish
results, and manage
expectations!
Source: Apptentive

14. 14
UserFeedback & Engagement
• Meet customers where they are
• Be Proactive
• Two way loop (social, Play Stores)
• Respond to customer feedback
• Act on feedback
• Run user engagement campaigns using third
party tools – Mixpanel, Kochava, Localytics Source: Apptentive

15. • Bare minimum
• Focus on scale (acquisitions)
• Key drivers – retention, revenue
and user engagement
• Drill down on analytics
• Listen to the users!
Reflections
15

16. Thank You!
Discussion/Q&A
16

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