Managing Product Managers Webinar Summary

www.productschool.com
Webinar: Managing Product Managers
by Spotify Sr Product Manager

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Management skills

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Tiago Fernandes
S P E A K E R
COMPANY
LOGO
https://www.linkedin.com/in/tiagormfernandes/
https://twitter.com/TiagoF_PM

Agenda
1
1
1. The mindset change
1. Feedback culture
1. Succeeding as a team
1. Useful Links

1.Changing the mindset
1
1

1. Assumes what the person needs;
1. Flexes his hierarchical muscles;
1. Executes;
1. Diminishes how hard something is.

1. Listen intently;
1. Mentor;
1. Provide space for mistakes;
1. Acknowledge background & context.

● Give your full attention to the person you are speaking with;
● Do not interrupt others, vocally or with your thoughts;
● Be aware of your body language;
● Take time to absorb and reflect before speaking.
1. Listen intently

● Leading by example is (often) not doing as an example;
● More questions, less answers;
● Be mindful of emotions, you are dealing with people.
● Take every opportunity to provide feedback.
2. Mentor

● Give people space to fail and make mistakes, but ensure they learn
and grow from those
● Be hands off from the work to be done
● Be hands on in ensuring your team has the conditions to perform
their best work
● Your role is to cast a safety net for your team
3. Provide space for mistakes

● Context is one of the (if not the) key elements in decision making;
● Use the steps before to understand each individual’s specific
context;
● Be mindful of how different backgrounds play a role in workplace
dynamics;
● Investing time in providing context is the best long term investment
for your team.
4. Acknowledge background & context

Take aways:
You are no longer an Individual Contributor.
Your team is your product.
Key words:
Leadership & Mentoring

2. Feedback culture
1
1

Feedback is hard.

1. Create a safe space;
1. Give immediate feedback;
1. Have a structure;
1. Practice receiving feedback.

● Care personally about the person;
● Build rapport;
● Don’t judge;
● Be open.
1. Create a safe space

● Don’t wait for end of year or recurrent review cycles to provide
feedback;
● Don’t wait for “perfect moments”;
● A 10 minute chat between meetings is more than enough for quick
feedback;
● Share feedback in person.
2. Give immediate feedback

● Structure is important to help both sides handle the feedback;
● Be specific about the situation you are referring to;
● Share very clearly why that feedback is important;
● Pick a framework that works for you and your team(e.g. SBI model).
3. Have a structure

● Acknowledge with your team members that it’s hard for them to
give you feedback;
● Don’t expect proactive feedback from your team, work for it;
● Do not react to the feedback by trying to justify yourself;
● Act decisively on the feedback and share the results.
4. Practice receiving feedback

Take aways:
Feedback is hard, acknowledge it.
Key words:
Trust & Safety

3. Succeeding as a team
1
1

1. Set the team up for success;
1. Celebrate achievements;
1. Build a team.

● Visibility over the strategy;
● Share as much context as possible;
● Set the direction;
● Be organized.
1. Set the team up for success

● Encourage team members to share their success stories;
● Share the team’s achievements across the organization;
● Just say it;
● Be aware of unhealthy competition within the team.
2. Celebrate achievements

● Diversity and inclusion;
● The team members offer support to each other;
● The team communicates well with each other;
● Everyone has fun!
3. Build a team

Take aways:
If your team isn’t successful and you are, you
are an Individual Contributor.
Key words:
Team & Selflessness

Summary
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When becoming a manager you need to
change your mindset
Creating a culture of bi-directional feedback
Your team's success is your success

Useful Content
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1
Books
● Radical Candor by Kim Scott
● The making of a Manager by Julie Zhuo
● The Coaching Habit by Michael Bungay Stanier
● High Output Management by Andrew Grove

Useful Content
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1
Twitter
● Shreyas Doshi @shreyas
● John Cutler @johncuttlefish
● Lenny Rachitsky @lennysan

Useful Content
1
1
Podcasts @Spotify
● The Product Podcast by Product School
● Coaching for Leaders by Dave Stachowiak
● Masters of Scale with Reid Hoffman

Thank You!

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Corporate Training

Managing Product Managers Webinar Summary

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