How to Measure and Prioritize Growth by Intercom Product Lead
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This presentation is from a talk given by Intercom Product Lead during Virtual #ProductSummit in March 2020.
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How to Measure and Prioritize Growth by Intercom Product Lead
- 1. www.productschool.com How to Measure and Prioritize Growth by Intercom Product Lead
- 2. Join 55,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
- 3. CERTIFICATES Your Product Management Certificate Path Product Executive Certificate™ Product Leader Certificate™ Product Manager Certificate™ 20 HOURS40 HOURS40 HOURS
- 4. Corporate Training Level up your team’s Product Management skills
- 5. About me
- 6. “Make something people want.” Paul Graham, Founder of Y-Combinator
- 7. How to measure growth Measure the right things Measure things right Keep the users you already have Solve customer problems
- 8. A super-simple funnel People sign up Acquire Downloads
- 9. A super-simple funnel People sign up People use it Engage Frequency of usage Acquire Downloads
- 10. A super-simple funnel People sign up People use it Engage Frequency of usage Acquire Downloads Retain Retention rate People keep using it
- 11. A super-simple funnel People sign up People use it People keep using it Easy, not valuable Hard but valuable Engage Frequency of usage Acquire Downloads Retain Retention rate
- 12. How to measure growth Measure the right things Measure things right Keep the users you already have Solve customer problems
- 13. A super-simple funnel Engage Frequency of usage Acquire Downloads Retain Retention rate
- 14. A super-simple funnel Engage Frequency of usage Acquire Downloads Retain Retention rate FLOWS
- 15. A super-simple funnel Engage Frequency of usage Acquire Downloads Retain Retention rate Active users Volume of usage FLOWSSTOCK
- 16. The leaky bucket model
- 17. The leaky bucket model Acquire
- 18. The leaky bucket model Acquire Engage
- 19. The leaky bucket model Acquire Retain Engage
- 20. The leaky bucket model Acquire Retain Active users Engage
- 22. UBER: Riders per week
- 23. UBER: Riders per week NFLX: >20m viewers per week
- 24. How to measure growth Measure the right things Measure things right Keep the users you already have Solve customer problems
- 25. Which is better? Week New users active
- 26. Which is better? Week New users active
- 27. Which is better? Week New users active
- 28. How to measure growth Measure the right things Measure things right Keep the users you already have Solve customer problems
- 33. The product-impact model Design product features Solve customer problem Drive customer behavior Impact business results What customer behavior would drive the desired impact? Analysis
- 34. The product-impact model Design product features Solve customer problem Drive customer behavior Impact business results What problem could we solve to drive this behavior? Research What customer behavior would drive the desired impact? Analysis
- 35. The product-impact model Design product features Solve customer problem Drive customer behavior Impact business results What’s the best way to solve that problem? Design What problem could we solve to drive this behavior? Research What customer behavior would drive the desired impact? Analysis
- 36. “Make something people want.” Paul Graham, Founder of Y-Combinator
- 38. www.productschool.com Part-time Product Management Training Courses and Corporate Training