Main takeaways: - Analyze user segments and motivations - Think about opportunity cost - Don’t forget business priorities

1. How to Make the Final Call as a PM
by Microsoft Product Lead
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3. Corporate Training
Level Up Your Team Management Skills
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6. ryandicicco
EVERYONE WANTS
CONFLICTING
FEATURES
OR HOW TO MAKE THE FINAL CALL AS A PM

7. Agenda
Agenda
Agenda
ABOUT ME
SCENARIO OVERVIEW
MAKING THE FINAL CALL

8. About
About
About
me
me
me
6 years @ Microsoft
Experience building 0 to 1
and scaling small solutions
enterprise-wide
Likes cooking, reading,
giant dogs

9. Scenario
Scenario
Scenario
Generates financials for
B2B deals for sales
teams
Currently has features X
and Y
Sprint planning for next
cycle
FruitSmart
Platform
Pineapple Inc.

10. Scenario
Scenario
Scenario
20% of user base
Tech-forward
Wants deeper
Analytical capabilities
(Feature Z)
High Engagement
Users
80% of user base
Tech-averse
Wants simplification
(only features X and
Y)
Medium/Low
Engagement Users

11. Scenario
Scenario
Scenario
Add feature Z
High Engagement
Users
Keep features X and
Y only
Medium/Low
Engagement Users
Deprecate
feature X
Sales Leaders

12. Scenario
Scenario
Scenario
Add feature Z
High Engagement
Users
Keep features X and
Y only
Medium/Low
Engagement Users
Deprecate
feature X
Sales Leaders
Building
feature Y
Competitor

13. Approach
Approach
Approach
Add feature Z
High Engagement
Users
Keep features
X and Y only
Medium/Low
Engagement
Users
Remove
feature X
Sales Leaders
Analyze user segments and motivations
Think about opportunity cost
Keep in mind business priorities
1.
2.
3.
Building
feature Y
Competitor

14. Options
Options
Options
Add feature Z
High Engagement
Users
Keep features
X and Y only
Medium/Low
Engagement
Users
Remove
feature X
Sales Leaders
Analyze user segments and motivations
Think about opportunity cost
Keep in mind business priorities
Building
feature Y
Competitor
Build Z
Build B
Deprecate X
Build Z and deprecate X
Build B and deprecate X
1.
2.
3.
4.
5.

15. Takeaways
Takeaways
Takeaways
Analyze user segments and motivations
Think about opportunity cost
Keep in mind business priorities
1.
2.
3.

16. Part-time Product Management
Training Courses
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