WeWork's core "product" is access to physical buildings. But it also has a huge tech team that builds tons of web-based software apps. The end goal is a customer engagement that seamlessly blends the experience of occupying a physical space with the additional features that come from integrated technology products.

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How to Intersect Digital and Physical
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8. Kashuo Bennett
TONIGHT’S SPEAKERS

9. The Intersection of Physical Space and
Digital Product
Kash Bennett
Senior Product Manager
WeWork
Core Platform

10. WeWork’s Mission:
“To create a world where people work to make a life, not just a living.”
We make a lot of technology (we have over 500 software engineers), but we’re not
an internet company...

11. ...and we’re not a real estate company either…
We’re a platform for community

12. Core Platform
Our mission is to accelerate
innovation through a trusted
platform that connects people
across time and space.
We are a central source of truth for WeWork’s
physical, human, and digital resources that
empowers teams to build solutions that
thoughtfully and seamlessly connect people
with resources.

13. Supported Product Group 1: Real Estate

14. Supported Product Group 2: Architecture and Design

15. Supported Product Group 2: Architecture and Design

16. Supported Product Group 3: Construction

17. Supported Product Group 4: Sales

18. Supported Product Group 5: Member-Facing Apps
Meeting Room Booking

19. Supported Product Group 5: Member-Facing Apps
Wayfinding

20. Supported Product Group 5: Member-Facing Apps
WeWork Now (Still in Concept Design)

21. Supported Product Group 6: Spatial Analytics

23. Product Manager Takeaways
1. Why (Prod) vs What (P+E) vs How, When, Who (Eng) (22)
2. Be a gasket between business process and technology teams (17)
a. Down: Convert business complexity into complication for the engineers
b. Up: Report punchy impact value from granular engineering work
3. Measure all the things!
4. Understand feature slicing (long term vision delivered through incremental
near term customer value) (18)
5. Platform Success metrics: Quality, Richness, Coverage, Functionality

24. Platform Success Metrics
Why
How
Data quality
Data coverage
Data richness
Features
A dataset that all can rely
on - a trusted source of
truth
Obsessive attention to
detail, governance,
automated data validation
A digital representation of
everything that exists
Every building, location, floor,
room, object, MEP: grouped,
classified and schedulable
Life-changing data: what
could you do if you only
knew…
Deliver more new data
about everything covered
Seamless ingestion and
access to all the data
Tighter mapping to design
workflow and new client
features

25. My Process and Tools
Collecting Customer Needs: Airtable
Creating Vision/Requirements Documents: Google Docs
Managing Development: Jira + Instagantt (partnership with Engineering)
Analysing data: Redshift, Looker, PowerBI
Reporting Value, Pushing Adoption: Google Slides, Demos

26. Favorite Books
● Product Leadership by Richard Banfield
● The Manager’s Path by Camille Fournier
● Agile Management for Software Engineering by David J. Anderson
● The Goal by Eliyahu M. Goldratt
● First Break All the Rules by Gallup
● The Lean Startup by Eric Ries

27. Thank you!
We’re hiring!
kashuo.bennett@wework.com
@kashuobennett

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