How to Develop a Great Product by King Product Manager
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Main takeaways from this presentation -The role of a Product Manager in the prototyping / ideation phase -Opportunity generation -Hypothesis driven approach for product development
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How to Develop a Great Product by King Product Manager
- 1. www.productschool.com How to Develop a Great Product by King Product Manager
- 2. FREE INVITE Join 30,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
- 7. COURSES Blockchain for Managers Learn how to trade cryptocurrencies and build products using the blockchain
- 12. Opportunity Solution Validation Implementation
- 13. Opportunity
- 16. Needs Solutions Opportunity: A match between a need and a solution Opportunity
- 17. Needs Solutions Opportunity: A match between a need and a solution Winning Opportunity: New value creating match between solution and a need delivered to a customer Opportunity
- 19. uber Need: Transportation Solution: Marketplace for rides Opportunity
- 20. uber Need: Transportation Solution: Marketplace for rides TfL ZipCar ofo Opportunity
- 21. uber Need: Transportation Solution: Marketplace for rides TfL ZipCar ofo Opportunity
- 22. Core: Switcher Puzzle Meta: Map Progression Opportunity
- 23. Core: Switcher Puzzle Meta: Map Progression Opportunity
- 24. Core: Switcher Puzzle Meta: Map Progression Opportunity
- 25. Opportunity
- 26. Opportunity
- 27. Opportunity
- 29. Opportunity
- 34. Opportunity
- 36. Solution Who is the solution for?
- 37. Solution Who is the solution for? Your Market
- 38. Solution Who is the solution for? Your Market “Soon-to-be” Non-customers
- 39. Solution Who is the solution for? Your Market “Soon-to-be” Non-customers “Refusing” Non-customers
- 40. Solution Who is the solution for? Your Market “Soon-to-be” Non-customers “Refusing” Non-customers “Unexplored” Non-customers
- 41. Solution Who is the solution for? Video Game Market
- 42. Solution Who is the solution for? Video Game Market Marginal Gamers: Play at friends’ but don’t own a console
- 43. Solution Who is the solution for? Video Game Market Marginal Gamers: Play at friends’ but don’t own a console Sudoku / Crossword: Don’t play video games
- 44. Solution Who is the solution for? Video Game Market Marginal Gamers: Play at friends’ but don’t own a console Sudoku / Crossword: Don’t play video games The elderly & mums: Never considered playing
- 45. Solution How do we create value?
- 46. Solution ERRC Matrix looking at value propositions
- 47. Solution ERRC Matrix looking at value propositions Eliminate
- 48. Solution ERRC Matrix looking at value propositions Eliminate Raise
- 49. Solution ERRC Matrix looking at value propositions Eliminate Raise Reduce
- 50. Solution ERRC Matrix looking at value propositions Eliminate Raise Reduce Create
- 51. Solution ERRC Matrix – Mobile Gaming looking at value propositions Eliminate
- 52. Solution ERRC Matrix – Mobile Gaming looking at value propositions Eliminate Reduce
- 53. Solution ERRC Matrix – Mobile Gaming looking at value propositions Eliminate Reduce Raise
- 54. Solution ERRC Matrix – Mobile Gaming looking at value propositions Eliminate Reduce Raise Create
- 55. Solution UVP mapping - Puzzle Players looking at value propositions Needs Satisfied Needs
- 56. Solution UVP mapping - Puzzle Players looking at value propositions Needs Satisfied Needs
- 57. Solution UVP mapping - Puzzle Players looking at value propositions Needs Satisfied Needs
- 62. Validation Hypothesis driven approach We believe that <feature/product>
- 63. Validation Hypothesis driven approach We believe that <feature/product> Will result in <outcome>
- 64. Validation Hypothesis driven approach We believe that <feature/product> Will result in <outcome> We know it’s a success when <test result/metric change>
- 65. Validation Hypothesis driven approach Prioritise by certainty and importance 2 1 3
- 66. Validation Testing - Minimum Viable Product
- 69. Learnings! • AB tests • Qualitative feedback • User testing • Etc
- 70. Learnings! An hypothesis can never be proven!
- 72. Opportunity Solution Validation Implementation Learning
- 73. Opportunity Solution Validation Implementation Learning
- 74. Long before Tinder made swiping a thing for matchmaking apps, there was a little-known video site trying to play cupid to the Internet generation: YouTube.
- 76. www.productschool.com Part-time Product Management, Coding, Data, Digital Marketing and Blockchain courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Toronto, London and Online