How to Choose Your Product Management Role by Walmart Sr. PM
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Learn how to understand the differences in Product Management roles: B2B vs. B2C, small vs. big company, and others, as well as how to assess the role and company in the interview process.
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How to Choose Your Product Management Role by Walmart Sr. PM
- 1. www.productschool.com How to Choose Your Product Management Role by Walmart Sr. PM
- 2. FREE INVITE Join 30,000+ Product Managers on
- 3. COURSES Product Management Learn the skills you need to land a product manager job
- 4. COURSES Coding for Managers Build a website and gain the technical knowledge to lead software engineers
- 5. COURSES Data Analytics for Managers Learn the skills to understand web analytics, SQL and machine learning concepts
- 6. COURSES Digital Marketing for Managers Learn how to acquire more users and convert them into clients
- 8. Agenda ◦ My path ◦ How to choose your product mgt role? ◦ Q & A 8
- 9. My path 9 ● Product Mgt @ Walmart ● Product Mgt @ MZ, Quinstreet ● Strategy consulting @ IBM ● MBA from USC Marshall ● Software engineer @ Microsoft, Samsung
- 10. 10
- 12. Achieving your fit 1. Determine your target companies 2. Define your value proposition 3. Showcase your skills 12
- 13. 13 1. Determine your target companies
- 14. 14 Product Management roles come in different flavors
- 15. Size 15 Large ● Strategic freedom limited ● Established process ● Role definition clear ● Cross-functional prioritization ● More formal communication Small ● Be ready to pivot (often!) ● Little or no process ● Many hats ● Fewer people to align with ● More informal communication
- 16. B2B versus B2C 16 B2C ● Understand user needs ● More collaboration with customer research/insights, data analytics ● More A/B testing B2B ● Understand needs of users and buyers ● More collaboration with sales, CS and PMM ● Certain buyers can heavily influence the roadmap
- 18. Know what you want 18 ◦ What are your goals? ◦ What you want out of your next product role? ▫ PM hard skills ▫ PM soft skills ▫ Domain experience ▫ Mentorship ▫ Process ◦ Don’t forget other stuff too: Commute, Benefits, $ ◦ Understand trade-offs to be made
- 19. 19 Start with a high level hypothesis of your target companies and revise as you learn
- 20. 20 2. Define your value proposition
- 21. What is value proposition? 21 Why are you the best person to meet the company’s needs
- 22. Define your value proposition 22 ● Identify your key capabilities ● Derive from past experience ● Apply STAR model ○ S (Situation), T (Task), A (Action), R (Result) ● Bridge the skill gap if necessary ○ Side project(s) ○ Education
- 23. 23 3. Showcase your skills
- 24. Product Design Interview Prep 1. Product objective 2. Identify target persona 3. Identify problem ▫ Customer feedback ▫ Competition ▫ AARRR 4. Solution ▫ Brainstorm ▫ Prioritize 5. Success metrics 24
- 25. Final thoughts ● Achieving your fit can be hard ● Be prepared to iterate ● Pivot if need be 25
- 27. www.productschool.com Part-time Product Management, Coding, Data and Digital Marketing courses in San Francisco, Silicon Valley, New York, Santa Monica, Los Angeles, Austin, Boston, Boulder, Chicago, Denver, Orange County, Seattle, Bellevue, Toronto, London and Online
Notas do Editor
- I am sure all of us was, is or will be going through to this phase at some point.. I have done this for too long. I am bored of what I am doing. I want to try something else! === Talk to a few people, do some digging on the internet, read a product management book. Ok, I want to do product management. Or, I want to find my next product role. “I am ready to take up any product manager role” “I will take my product management role in my current domain” “I need an MBA to become a product manager” “I will do product marketing/program management to later get into product management”
- Marc Andreessen wrote: Product/market fit means being in a good market with a product that can satisfy that market.
- Culture = Collaborative, go-go-go decision making Culture = top-down, bottom-up, combination Culture = product driven, eng driven, sales driven culture
- Wrong answer: I just want to get some product management experience. Wrong answer: Just want to the title. Wrong answer: I am bored of my current function/role so want to get out of it first. Will think of this after. Wrong answer: What is the point. I won’t get everything I want. === What are my goals - at least next 1-2 years? What do I want out of my next product role? PM hard skills - critical thinking, analytical, strategic PM soft skills - stakeholder mgt, cross func collaboration, negotiation Domain experience - ML, Enterprise, Cloud, Consumer tech Mentorship Process Don’t get other generic stuff too - $, commute, benefits Keep it prioritized - will serve as guiding light during pursue phase (networking/offer negotiation/decision) Know what are you willing to compromise on vs not ==== What are you optimizing for today vs long term You might need to make trade-offs === What are you passionate about
- Research deep before you come with your hypothesis. Understand you motivates you May be you want to learn cross-functional collaboration, stakeholder mgt aspect. Consumer apps excite you. The more specific the hypothesis the better
- Value proposition: is the plan to articulate why you’re the best person to meet the company’s needs
- How you will meet the company needs better than the alternatives.
- Interview process can vary depending on company Showcase your value proposition at every stage of the interview process (Resume, info interviews, cover letter, behavioral interviews, case interviews) For behavioral interviews, apply STAR model. Groundwork you have done in last stage can be leveraged. Case interviews - Let us do some practice!
- Case study questions are usually representative of the kind of work you will be doing === Explaining the product development process without applying Why you chose the problem you chose. For every what there has to be a why Laundry list of success metrics. No risk metrics. Jumping into solution without thinking about the problem enough