Main takeaways: -The why, what and how -How can data influence decisions -How to make it a habit within the team

1. Data-Driven Product Decisions by American
Express Product Manager
www.productschool.com

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5. Data-Driven
Product Decisions

6. Disclaimer
The content in the following slides are
entirely based on my individual opinion and
does not represent my present or past
employers in any way.
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7. Hello!
I am Bharath
- Product Manager at AMEX
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8. “
“Without data you’re just another person with an opinion.”
Edwards Deming, Statistician
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The Why

9. Problem
Persona
Product
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The What
Business
Value

10. Using data to identify product
opportunities
◎ Tickets
◎ Feedback
◎ Discovery sessions
◎ Unsolved/unmet need
◎ Competitor analysis
◎ Micro and Macro economic factors
◎ Trends
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Using data to identify the
people
◎ Customer Segment
◎ Pilot Users
◎ Demographics
◎ Geography
◎ Scale

11. Using data to monitor your
product performance
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◎ Acquisition
◎ Engagement
◎ Retention
◎ Growth
◎ A/B and multi-variate
Using data to monitor your
business model
◎ Revenue
◎ Profits
◎ ROI
◎ CSAT /NPS

12. The How
◎ Sharpen your analytical skills
◎ Bake it into your OKRs
◎ Make it a habit!

13. It is our job as Product Managers to use data in order to see
beneath the surface
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14. Thanks!
Any questions?
You can find me at:
https://www.linkedin.com/in/bharathvenkataram/
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15. www.productschool.com
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