From this presentation you will learn about B2B Product Management, why UX is more important for a B2B company and why building a product which is a part of user ecosystem is crucial for Product/ Market fit.

1. www.productschool.com
B2B Product Management by Bizongo
Co-Founder & CTO

2. FREE INVITE
Join 30,000+ Product Managers on

3. COURSES
Product Management
Learn the skills you need to land a product manager job

4. COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers

5. COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts

6. COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients

7. Ankit Tomar
TODAY’S SPEAKER

8. Target Segment
Customer & User
User feedback
Pitfalls
Know your domain
Be an expert to understand your
users
UX vs Features
What the customer wants
Enterprise Sales
Role of sales in product development
Training & Release Cycles
Frequent changes & role of training
1
2
3
4
5
6
PRODUCT MANAGEMENT – B2B vs B2C
8

9. 9
Product Management – Basics remain the same
Know your Persona
Solve problems
Own the Product

10. 10
Target Segment
Customer User

11. 11
User Feedback Pitfalls
1. Qualitative insights Vs Quantitative data
2. Set up a Customer Board – Customer success and Sales teams
3. Don’t directly do what users are demanding, optimize for what will improve
organizational ROI
4. Learn to say NO to features - Not fitting in product vision – largest revenue
customer

12. 12
Know your business domain – Be an expert

13. 13
UX vs Features
Focus on good functional UX
Features needed for approval
BUT

14. 14
ENTERPRISE SALES – ROLE OF SALES
1. B2B products - sold via a sales team than self served - Long term relationships
2. Sales – channel for customer feedback
3. Don’t let Sales lead product development
4. Treat them as another customer, take their feedback and prioritize well
5. Have a prioritization framework to set expectations

15. 15
Training and Release cycles
1. Frequent releases without training can be dangerous
2. Every new feature is a opportunity to upsell – Keep your sales team informed
3. Setup avenues for training internal teams as well as users
4. B2B users can be trained, B2C users may drop-off if they don’t get it in the first go –
But still not a substitute for good UX

16. Workshop
16

17. 17
Let’s build an ecommerce platform for selling
different type of LED bulbs
1. Focus questions
■ Customer focus group
■ How will you drive Research
■ How will you prioritize features
■ What will be MVP
■ What is absolutely needed for businesses but
not consumers
■ Shipping strategy - Release cadence
■ UX approach differences

18. www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
Boulder, Chicago, Denver, Orange County, Seattle, Bellevue,
Toronto, London and Online