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Jim semick creating a vision for your product roadmap
- 1. Creating a Compelling Vision for Your Product Roadmap Jim Semick
- 2. How well are you communicating your company’s product strategy?
- 3. Signs of Roadmap Chaos • Strategic objectives not clear • Confusion about current roadmap & what’s coming • Lack of transparency into decisions • Roadmaps disjointed across org • Execs not on board or lost in weeds
- 4. Question: How often do you meet with the executive / management team to review the product roadmap?
- 5. Consider Your Audience Executives? Engineers? Sales? Customers? You might need a different roadmap for each audience
- 6. Align your roadmap with goals Keep your initiatives high level Tell a compelling story
- 7. Getting Stakeholder Buy-in • Tell the story – be visual • Be transparent about your process - involve them • Align decisions with Goals and KPIs • Give them access to the roadmap
- 8. Group features into themes that deliver value
- 10. Ways to Organize Your Roadmaps Each product might have its own roadmap • Product Line • Product Category (e.g. Web, Mobile, Platform) • Markets Served • Strategic Initiative (e.g. monetization, growth) • Team / Product Manager • Outcomes, Goals • Sales Channel • Status
- 11. Discussion: What are the primary elements you use to organize your product roadmap?
- 12. Roadmap Samples
- 13. Typical Executive Facing Roadmap Product Lines or Categories Long-term Timeframe Strategic Goals Details: Value, Features, Effort
- 16. Other Formats romanpichler.com, S. Doubinski
- 17. Discussion: What tool/software/template are you using to share and communicate your strategic roadmap today?