You Had Me at Hello: Tips for Building Relationships with Media and Influencers to Reach Desired Audiences

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Speakers: Chad Whaley, Media Specialist, Green Door Mediaworks James Pearson, EVP Corporate Communications, Grooveshark Ryan Whaley, Founder, Green Door Mediaworks Torrey Mirabito, Director of Customer Engagement, PR Newswire

Marketing

WEBINAR
Follow PR Newswire:
@PRNEWSWIRE
Follow CNW:
@CNWGROUP #PRPITCH

#PRPITCH
Speakers: Moderator:
Chad Whaley
Media Specialist
Green Door Mediaworks
@LakeErieSurfer
James Pearson
Executive Vice President
Corporate Communications
Grooveshark
@Grooveshark
Ryan Whaley
Founder
Green Door Mediaworks
@RyanJWhaley
Torrey Mirabito
Director of Customer Engagement
PR Newswire
@TorreyMirabito

#PRPITCH
CREATE THE RELATIONSHIP
BEFORE YOU NEED THE
RELATIONSHIP

#PRPITCH
Target/
Distribute
Monitor/
Measure

#PRPITCH
• Don't abuse a relationship
once you've established it
• Be transparent & you won’t
ruin your reputation
• Be responsive if they ask for
more information
• Say thank you when the
story comes out & share it
on social with their
@handle to give them
exposure

#PRPITCH
Questions?
Chad Whaley
Green Door Mediaworks
@LakeErieSurfer
James Pearson
Grooveshark
@Grooveshark
Ryan Whaley
Green Door Mediaworks
@RyanJWhaley
Torrey Mirabito
PR Newswire
@TorreyMirabito
Follow PR Newswire: Follow CNW:
@PRNEWSWIRE @CNWGROUP

FOR MORE INFORMATION:
US: (888) 776-0942
CANADA: (877) 269-7890

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You Had Me at Hello: Tips for Building Relationships with Media and Influencers to Reach Desired Audiences

1. WEBINAR Follow PR Newswire: @PRNEWSWIRE Follow CNW: @CNWGROUP #PRPITCH

2. #PRPITCH Speakers: Moderator: Chad Whaley Media Specialist Green Door Mediaworks @LakeErieSurfer James Pearson Executive Vice President Corporate Communications Grooveshark @Grooveshark Ryan Whaley Founder Green Door Mediaworks @RyanJWhaley Torrey Mirabito Director of Customer Engagement PR Newswire @TorreyMirabito

3. #PRPITCH

4. #PRPITCH CREATE THE RELATIONSHIP BEFORE YOU NEED THE RELATIONSHIP

5. #PRPITCH

6. #PRPITCH

7. #PRPITCH

8. #PRPITCH Target/ Distribute Monitor/ Measure

9. #PRPITCH

10. #PRPITCH BE A RESOURCE

11. #PRPITCH

12. #PRPITCH

13. #PRPITCH

14. #PRPITCH Image source: TED.com

15. #PRPITCH

16. #PRPITCH CUSTOMIZE YOUR PITCH!

17. #PRPITCH

18. #PRPITCH

19. #PRPITCH ADD INSIGHT & VALUE

20. #PRPITCH

21. #PRPITCH • Don't abuse a relationship once you've established it • Be transparent & you won’t ruin your reputation • Be responsive if they ask for more information • Say thank you when the story comes out & share it on social with their @handle to give them exposure

22. #PRPITCH Questions? Chad Whaley Green Door Mediaworks @LakeErieSurfer James Pearson Grooveshark @Grooveshark Ryan Whaley Green Door Mediaworks @RyanJWhaley Torrey Mirabito PR Newswire @TorreyMirabito Follow PR Newswire: Follow CNW: @PRNEWSWIRE @CNWGROUP

23. FOR MORE INFORMATION: US: (888) 776-0942 CANADA: (877) 269-7890

You Had Me at Hello: Tips for Building Relationships with Media and Influencers to Reach Desired Audiences

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