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Pass the Content: Getting Others to Share Your Brand Messages

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prnewswire
prnewswire

Getting others to share your content is a lot like hosting a dinner party. Check out these 4 steps to encourage sharing by influencers, employees and brand advocates.

Marketing
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“Please pass the content…” G E T T I N G OT H E R S TO S H A R E YO U R B R A N D M E S S A G E S Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
Getting others to share your content is a lot like hosting a dinner party. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
4 Steps for Hosting Your Content Dinner Party: Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. SEND OUT INVITES ENLIST HELP FROM FRIENDS ATTRACT VIP GUESTS WRITE THANK YOU NOTES
Ask your audience to share your content. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. STEP 1: SEND OUT INVITES
Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. • Social sharing buttons should be easy to find/use on all content • Include a specific CTA to share in body of content STEP 1: SEND OUT INVITES
Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. Reach out to brand advocates to help you spread your message. STEP 2: ENLIST HELP FROM FRIENDS
Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. STEP 2: ENLIST HELP FROM FRIENDS Employees Partners Social Media Followers Subscribers House list
Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. • Provide employees sample tweets or signature CTAs • Give advocates a behind- the-scenes preview & send new content emails/alerts STEP 2: ENLIST HELP FROM FRIENDS
STEP 3: ATTRACT VIP GUESTS Appeal to influencers relevant to your audience. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
STEP 3: ATTRACT VIP GUESTS Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. Journalists Bloggers Social Media Influencers Niche Influencers Region/Culture Influencers
Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. • Build relationships • Ask for participation in creation (interview, quote, cited source) • Respond to media queries • Pitch journalists & bloggers • Consider multichannel earned media exclusives STEP 3: ATTRACT VIP GUESTS
Let your party-goers know they’re appreciated and that their efforts made an impact. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. STEP 4: WRITE THANK YOU NOTES
Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. • Strengthen relationships with recognition • Share insights on how they made a difference • Offer to return the favor STEP 4: WRITE THANK YOU NOTES
For more information, read the companion blog post: http://prnewswire.com/blog/pass-the-content- 4-steps-to-getting-your-brands-marketing- shared-by-others-13497.html Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.

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Pass the Content: Getting Others to Share Your Brand Messages

  • 1. “Please pass the content…” G E T T I N G OT H E R S TO S H A R E YO U R B R A N D M E S S A G E S Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 2. Getting others to share your content is a lot like hosting a dinner party. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 3. 4 Steps for Hosting Your Content Dinner Party: Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. SEND OUT INVITES ENLIST HELP FROM FRIENDS ATTRACT VIP GUESTS WRITE THANK YOU NOTES
  • 4. Ask your audience to share your content. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. STEP 1: SEND OUT INVITES
  • 5. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. • Social sharing buttons should be easy to find/use on all content • Include a specific CTA to share in body of content STEP 1: SEND OUT INVITES
  • 6. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. Reach out to brand advocates to help you spread your message. STEP 2: ENLIST HELP FROM FRIENDS
  • 7. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. STEP 2: ENLIST HELP FROM FRIENDS Employees Partners Social Media Followers Subscribers House list
  • 8. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. • Provide employees sample tweets or signature CTAs • Give advocates a behind- the-scenes preview & send new content emails/alerts STEP 2: ENLIST HELP FROM FRIENDS
  • 9. STEP 3: ATTRACT VIP GUESTS Appeal to influencers relevant to your audience. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.
  • 10. STEP 3: ATTRACT VIP GUESTS Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. Journalists Bloggers Social Media Influencers Niche Influencers Region/Culture Influencers
  • 11. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. • Build relationships • Ask for participation in creation (interview, quote, cited source) • Respond to media queries • Pitch journalists & bloggers • Consider multichannel earned media exclusives STEP 3: ATTRACT VIP GUESTS
  • 12. Let your party-goers know they’re appreciated and that their efforts made an impact. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. STEP 4: WRITE THANK YOU NOTES
  • 13. Copyright © 2015 PR Newswire Association LLC. All Rights Reserved. • Strengthen relationships with recognition • Share insights on how they made a difference • Offer to return the favor STEP 4: WRITE THANK YOU NOTES
  • 14. For more information, read the companion blog post: http://prnewswire.com/blog/pass-the-content- 4-steps-to-getting-your-brands-marketing- shared-by-others-13497.html Copyright © 2015 PR Newswire Association LLC. All Rights Reserved.