The report, “China Education Industry” analyzes the prevailing condition of the industry. For more mail: vikas@konceptanalytics.com

1. China Education Industry Report
-----------------------------------------
2016

2. Executive Summary
The ancient education of China began in the Chinese classical works, rather than religious organizations. In Chinese history, clearly documented
school for formal teaching began in Xia Dynasty (c. 2100-1600 B.C.). Since the beginning of 21st Century, the Chinese government gave priority to
education and put forward the strategic policy of “revitalizing the nation through science and education". Deepening educational system reform,
strengthening quality education, and adhering to make nine-year compulsory education universal and eliminating illiteracy are the most important
tasks of education.
The Chinese education system follows a specific pattern where early childhood education (pre-primary) is followed by primary school (Elementary
school), middle school, secondary school (High school), and post-secondary (Tertiary) education. There are two major examinations for students
undergoing school education in China, Zhongkao and Gaokao. Students begin their nine-year compulsory education at about six years old, and they
progress through elementary school and junior high school over the following nine years. At the end of Grade Nine, all students are required to take
Zhongkao, which is the cumulative assessment of this nine-year education period and is the entrance examination for senior high school.
The overall growth of the industry will be driven by rising responsiveness of people towards the benefits of early education and continuing education
and growing demand for online teaching methods. The trends observed in China regarding the education industry are growing access to internet and
declining rates of young population. While on one side, internet opens up the opportunities to grab overseas education, simultaneously, it poses a
threat to domestic educational institutions. Another challenge faced by the industry is declining rate of young population reflected by the fact that
enrollments in primary and secondary education have been declining since 2007.
The report, “China Education Industry” analyzes the prevailing condition of the industry along with its major segments including pre-primary, primary,
K-12, post-secondary and adult/continuing education. Chinese domestic and international education market along with specific dependence on the US
education as well as the market dynamics of the Chinese education industry are being presented in this report. The major players, TAL Education,
TARENA International, China Distance Education Holding and New Oriental have being profiled and compared, along with their key financials and
strategies for growth.

3. The growing importance of education improvises the requirement of kindergartens that provide a child
with the very basic start in the field of studies. Since 2007, a rise in the number of private and pubic
kindergartens in the provinces of China has been observed.
 In the year 2014, xx million people were in the age group 4-
5 years, i.e. the pre-primary level of education while those
in the tertiary education were xx million people in all the
provinces of China.
 Total student enrollment in China has been declining since
2007 at a negative CAGR of xx%. The number of
enrollments in China was estimated to be 1xx.8 million in
2015, down from xx8 million enrollments of 2007.
 While public kindergartens increased from nearly xx by xx
by the end of 2014.
Total Student Enrollment in China (2007-2015E)
School-age Population by Education Level (2014)
Number of Kindergartens in China (2007-2014)
Pre-primary (4-5) Primary (6-11) Secondary (12-17) Tertiary (18-22)
Education Level
(Age Group)
Million
Person
s
Public Private Collective & Others
'000NumberofKinderGartens
2007
2008
2009
2010
2011
2012
2013
2014
2007 2008 2009 2010 2011 2012 2013 2014 2015E
MillionStudents

4. China’s international schools are mostly based in Beijing, Shanghai and Guangzhou. There is a positive
correlation between the number of international schools and a city’s speed of economic growth and its
size of the population.
• For the fiscal year 2015, nearly xx and xx million enrollments in primary
and secondary education are anticipated in the Chinese education
industry.
• By 2014, the United States hosted only xx% of the total. Key competitors
for international students include the United Kingdom (xx%), China xx%),
France (xx), Germany (x%), and Australia (xx%).
• In recent years, international schools have increased in number in
China. In the past 12 years, the number of international schools registered
in mainland China has increased from xx to 3xx, a CAGR of xxx%.
China’s Share of Internationally Mobile Students (2001/2014)
Provincial Distribution of International Schools in China – Top 10 (2014)
Schools for Foreign Children (2007-2015E)
2014
2001
%
Spain
Belgium
US
UK
China
France
Germany
Australia
Canada
Japan
NumberofIntenationalSchools
Public
Private
No. of International
Schools
2007 2008 2009 2010 2011 2012 2013 2014 2015E
No.ofSchools

5. Users of technological services in mainland China use the internet as the medium of education. Nearly
77.8 million people used online education services in China in the year 2014 .
 Revenues generated by Online education sector in China are
estimated to be US$xx billion for the fiscal year 2014 and is
anticipated to be valued at US$xx billion for the year ended 2015.
 Despite the fact that revenues from pre-schooling segment of
online education were less than xx% for the financial year 2013,
the largest investment (approximately xx%) is made in this
particular segment, with expectation to get returns later on.
Investments on vocational education were equivalent to 12% and
that in primary & secondary education is xx%.
 The online education users are forecasted to grow at a CAGR of
1xx% for the period spanning 2015-2018, reaching xx million by
the end of 2018, driven by greater adoption of product offerings
online by industry players worldwide.
China's Online Educational Market Value by Segment (2013/2017E)
China Online Education Market by Value - Forecast (2016F-2018F)
China Online Education Market by Volume- Actual (2008-2015E)
2016F 2017F 2018F
US$Billion
2013
2017
e
Higher
Education
Career
Training
Elementary +
Secondary
Corporate E-
Learning
Pre-Schooling
2008 2009 2010 2011 2012 2013 2014 2015E
MillionUsers

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