1. SavitaBhabhi: India’s First Toon Porn Star A Semiotic Analysis

2. Big Hipped, Buxom, Totally Wanton Sister-in-law That All Indian Men Fantasize About Regular Indian women in the eyes of the world Lonely home maker with the husband always off to work Satisfies her sexual overdrive by luring other men Despite her uninhibited sexual fantasies, her heart is in the right place

3. SavitaBhabhi.com : An indigenous success story One of India’s 100 most popular sites as per Alexa International 60 million monthly visitors till it was banned recently Printed in 10 different Indian languages Social networking and word of mouth are the only form of marketing used Extensive media coverage due to controversial content

4. Symbolism

5. Voluptuous Body With Keen Sense Of Dressing Signifying the regular Indian homemaker, unlike the rarely seen size zero figures Breaking the mould with her low cut blouses Symbolizes the hypo critic norms of the Indian Society

6. “Bhabhi” The wife of an older brother Figure of friendship for young men in the family Element of inaccessibility making her a more tantalizing figure “Sindoor, Mangalsootra, Sari” Symbols of lost virginity and marriage Sexuality of the Indian woman Fully clad

7. A Liberated Image Of The Indian Women Under The Blanket Of Culture And Traditions Frequent and forthright self-admissions of her insatiable desire suggest her right to be in control of her body and sexuality Her workaholic husband who is oblivious to his wives' sexual exploits symbolises a role-reversal between man and woman as normally perceived in Indian media Her bisexual experiences reinforce her image as a modern day Indian woman, uninhibited by traditional thoughts and barriers SavitaBhabhi starts out reinforcing old male fears, but ends in a world whose rules and terms are fluid and indeterminate

8. Gender Stereotyping Most men sport a moustache showing machoism Savita always wears sindoor and traditional attire. But she also wears low-cut blouses indicating that she wants to break away from the traditional mould. All dialogues used are straight forward and have no double meanings. In the Indian context, conversations about sex are usually vieled and indirect. Savita’s direct manner reinforces her basic character a nonconformist

9. Episode Analysis

10. Signifier: The College Savi SavitaBhabhi talks to an old school friend about how she managed to pass an examination she had actually failed back

11. Signified Article mentions Savita in college but images are of a school girl. Author plays on the school girl fantasy The professor in the story looks like an extremely average looking person - man-next door feel The cartoon is about sex with a school girl but the story conveniently talks about Savita being a college girl to placate sensibilities about the illegality of sex with a minor Remains in line with the core essence that SavitaBhabhi is not about sex. She is about moral perversion. It is about delivering all this is forbidden to the Indian man. A woman initiating sex is un-acceptable in India and so is sex with a bhabhi Similarly sex with a teacher, that too initiated by a student is unacceptable forbidden and hence a turn on

12. Signifier :SavitaBhabhi in office Savita goes for an Interview, at the interview her boss seduces her and she ends up having sex with her friend and the boss.

13. Signified This again enters liberation from taboos. In this Savita has sex with a friend. She has sex without any emotional attachments for pure pleasure. The quintessential threesome: Most people fantasise but would rarely find themselves presented with the opportunity to be in a threesome. By this it again maintains it is an attainable sexual fantasy. Lesbianism: Lesbianism is another taboo that this story breaks out off. By giving the reader access to these in a public platform in normal day these are thoughts that the reader otherwise has to hide.

14. Signifier :Savita in control Savita’s new domestic help is a young man who’s working in place of his uncle, and she makes him have sex with her on the pretext of getting a massage.

15. Signified Domination: One of the issues that this episode deals with the power that a woman commands in a sexual encounter with a male servant. The entire experience revolves around the pleasure she wants to attain, with the man having little say. The episode looks at the much documented “servant pleases lady” fantasy. One of the few social taboos that has been spoken about in hushed tones is brought out into the open with no pretensions. The episode also highlights the underwear fantasy where the servant begins to imagine how a sexual encounter with his mistress would turn out after coming across her innerwear while tidying her room.

16. In Conclusion SavitaBhabhi: A symbol of freedom, empowerment and sexuality of the Indian woman Symbol of defiance against male chauvinism India’s first symbol of a sexually liberated woman A symbol of our repressed selves? Or simply a desi version of all male fantasies built by foreign pornography?

17. “I don’t see the six yard sari as a sign of sexual bondage. I see it as a great liberating force. Remember the rain soaked Madhubala walking into the garage in Chalti Ka NaamGaadi? Or KareenaKapoor dancing in the rain in Chameli? These are iconic images of sexuality.” - PritishNandy

18. “India desperately needs a SavitaBhabhi. She is the answer to the prayers of several frustrated souls. Her immense popularity indicates how she had seeped into our consciousness, sneaked into our dirty fantasies and found a place in our wicked hearts.” - Shobhaa De

19. Thank You! AneeshSurender GovindkrishnaSeshan Pranav Chopra Shreya Shively Udhav Kumar VineetAgarwal

20. References http://www.hindustantimes.com/Savita-bhabhi-tests-India-s-patience-for-porn/H1-Article1-437448.aspx http://www.facebook.com/pages/Savita-Bhabhi/19710074981 http://en.wikipedia.org/wiki/Savita_Bhabhi http://www.dnaindia.com/opinion/column_save-our-savita-bhabhi_1270664 http://thefishpond.in/itty/2009/on-savita-bhabhi/