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Social media metrics

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This document discusses the growth of social media and its importance for marketing. It provides examples of how companies have successfully used social media to increase sales and engagement. It also outlines different tools for measuring social media performance and discusses essential steps to establish goals and metrics for social media measurement.

TecnologiaNegócios
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Priya Ramesh Director, Social Media, CRT/tanaka @newpr
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Sample Clients
Run from the CEO that…
10 Signs Social Media is Here to Stay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old School Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conversations to Conversions
Social Media Metrics
What Are You Measuring? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Essential Steps to Measurement ,[object Object],Identify Benchmarks Select the Right Tool Define KPIs Measure, Analyze, Measure 1 2 3 4 5
A Model for Social Measurement
Free Measurement Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paid/Sophisticated Analytics ,[object Object],[object Object],[object Object]
Radian6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alterian- SM2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alterian - SM2 Dashboard
Sysomos Heartbeat Dashboard
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Sysomos MAP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pinky Swear Facebook Campaign ,[object Object],[object Object],[object Object]
Go Granny Twitter Campaign ,[object Object],[object Object],[object Object]
The FUTURE: Social CRM
Let’s Stay Connected ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stay on top of digital trends and insights with The Buzz Bin www.crttbuzzbin.com , Top 25 PR Blogs Ranked by PRWeb

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