Learn to influence search engine ranking to get best visibility for targeted keywords by avoid bad practices.

1. Influence
Search Engine
Ranking
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2. Index
Website Optimization.
Improve Google Indexing
Improve Search Engine Visibility
Track Keywords Ranking
Aviod Bad Practices
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3. Website Optimization
On-Page Optimization
Website Content
Off-Page Optimization
Submissions
Blog Submission
URL Structure
Internal Linking
Keyword Research
Keywords Optimization
Header Tags
Profile Creation
Pinterest
Promoting Backlink
Forum Posting
Video Promotion
Local Listing
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4. Improve Google Indexing
• Verify website with Google Webmaster Tool.
• Blog Posting: Posting related blogs with attractive images
on site will help to improve google indexing, as it gives
fresh content to Google Crawler.
• Create a XML sitemap and submit it to Google Webmaster
Tool.
• Generate Links from high PR sites linking to your site. This
way we are generating links from trusted sites.
Internal links: linking to other pages from relevant content
or specific keywords is also considered as good SEO
practise.
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5. •
Remove unwanted URLs from getting indexed
Google Webmaster Tool has option called “Remove URL”
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6. •
Give unique title to all internal pages including home page, as
Google crawler do read and target them while ranking.
(with Titles, keywords can be targeted more effectively
to improve ranking).
• Unique description including keywords will help Google Crawler
and Visitors to understand what is page all about.
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7. Improve Search Engine
Visibility
• Improve relevancy for targeted pages by
adding keywords in page description.
• Promote Internal Pages submitting on high
PR(Page Rank) sites.
• Help search engine/s to find your site by
submitting xml sitemap to Google
webmaster tool.
• Create a site blog and submit relevant,
unique and knowledgeable content.
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8. Track Keywords Ranking
• Create a list of targeted keywords.
• Keeping a record of ranking with their
search ratio.
• Create a separate monthly report listing
searches for targeted keywords and update
existing keyword list accordingly.
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9. Avoid Bad Practice
• Stay away from keyword stuffing.
• Avoid duplicate content, as Google considered
them copied content and may penalize the
site for this.
• Flash based websites are difficult to crawl.
• Don’t use reciprocal link method.
Reciprocal link: exchanging links to increase
page rank and keywords ranking.
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10. ing….
for visit
Thanks
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