Priority Exhibitions puts lead generation at the heart of its design process. What this means is that every exhibition stand that they custom design and build has been created to drive footfall and increase visitor dwell time, with the sole purpose of amplifying lead generation for their clients. This case study demonstrates how Priority Exhibitions' exhibition stand design process has been applied to generate leads for its client Nederman, an eco-extraction business.

2. There is more to an event than the
exhibition
The exhibition is just the….

3. An event is a community

4. A community which exists online, in
print and face to face
A community that exists online and offline, and is
influenced by peers and trade journalists

5. Exhibitions are for generating
leads and
winning business

6. Form
Follows
Function.
So exhibition stand design should facilitate
lead generation by harnessing the community both
online and in the exhibition hall

7. Let’s look at a case study:
our client Nederman

9. Think about milestones (pre/during/
post) “We thought
about how to
maximise
attention”
Pre event
During event
Post event

10. Create content
…and created content that got
people talking

11. Used augmented reality to demonstrate the product,
attract visitors and increase dwell time

12. • Launched Nederman system at event to
delegates and journalists
– Interviews arranged with media

13. Identified the #RWMwithCIWM hashtag
Used Twitter to attract audience

14. Maximise existing communities
Took advantage of existing RWM
and MRW Linked In groups

16. All this activity centred around
award winning stand design

17. Monitor conversations
Twitter and LinkedIn conversations
monitored using search and social media
monitoring

18. Drive traffic to your website
Traffic was driven to the
Nederman website

19. The impact was measured
•Exhibition presence generated strong sales leads for Nederman
•Augmented reality increased on stand visitors and dwell time,
compared to last year’s event
•Media interviews were set up with all the key trade media
•Press coverage was secured in the leading Recycling trade title
MRW reaching an audience of over 10,000
•Over 2,000 people saw online content via Twitter and LinkedIn

20. We were run off our feet and won
business as a result of the leads
generated at the show.
Mark Hodgens, Managing Director, Nederman Ltd

21. Not the end, the
beginning for you…
To maximise your event contact us on:
(0)24 7684 3181
info@priority-exhibitions.co.uk
www.priority-exhibitions.co.uk
@priorityexh