As we prepare for Black Friday, there are a number of ways that online and brick and mortar stores can entice customers. By utilizing social media as well as other traditional marketing methods, companies can see their traffic increase dramatically on Black Friday. Black Friday is fast becoming one of the highest grossing retail days of the entire year, so it is important that retailers do everything that they can to roll out the red carpet for customers on this special day!

1. Tips to Get Your
Store Black
Friday Ready
Primetime Clothing

2. Provide Additional Service
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Customers are
looking for low prices
AND to be valued
and appreciated.
Implement a nohassle refund policy.
Hire temporary
workers to handle
the increased
demand.

3. Gift Certificates
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Have gift
certificates/cards
available to purchase
near the register.
8 out of 10 holiday
shoppers had gift cards
on their list last year.
Gift certificates allow
customers to purchase
for those that are hard
to buy for.

4. Exclusive Deals for Exclusive
Customers
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Let customers know
of the exclusive
coupons they are
receiving.
Take every
opportunity to make
your customers feel
special.
Use a variety of
marketing methods
to reach your
customers.

5. Social Media Ads
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More people are
viewing social media
near the holidays.
Keep your brand in
the front of their
minds by having ads
on social media sites.
Look into social
media advertising to
increase exposure.

6. Use Hashtags
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Whenever you
promote deals on
social media, use
#BlackFriday.
This will make your
promotions more
discoverable.
If your offer becomes
viral, you can expect
a large number of
sales.
#

7. Bundle Goods
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Bundle your in-store
goods with online
goods.
For example, if an item
requires set up,
consider offering an
eBook that shows the
setup process.
These offerings can
help you differentiate
yourself from your
competitors.

8. Pound the Pavement
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Have an employee or
two pass out coupons
to people walking
around the outside of
the store.
Try to bring in new
customers.
Print a variety of
marketing materials to
distribute to potential
customers in your
community.

9. Give Customers a Breather
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Black Friday
shopping is
exhausting.
Offer some treats or
some hot chocolate
and a place to sit.
Customers will thank
you for this extra bit
of hospitality.

10. Black Friday Eve
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You and your staff have just been preparing
for one of the busiest days of the shopping
year.
Make sure your inventory is well stocked with
everything you need from Primetime Clothing.
Call them at 1(888) 323-5173 and they’ll
make sure you’ll be more than ready on the
big day or visit:
http://www.primetimeclothing.com!