Awareness Campaigns are Stupid
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Awareness campaigns are stupid and other secrets to successful marketing
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Awareness Campaigns are Stupid
- 1. Awareness Campaigns are Stupid And Other Things We Know
- 2. An awareness campaign without a direct call to action =
- 4. Effective marketing isn’t about: Glossy ads Building image or Making friends
- 5. We don’t create PR, Marketing or Advertising Campaigns
- 6. We develop revenue strategies with a system of metrics
- 7. A scientific approach not based on guessing or assumptions...
- 8. ...but researched steps to drive lead generation and increase revenue
- 9. Depending on the target market(s), the product and the price, tactics may include…
- 10. •Print media •Digital platforms •Media placement •Public relations •Social media
- 11. Each strategy is assigned a metric goal of revenue generation
- 12. Our clients’ marketing budgets are not arbitrary. They are based on the potential profit margin of each prospect.
- 13. A glimpse at our work
- 14. Learn more at www.iocreative.net/3Cord
- 15. Learn more at www.iocreative.net/AustinLawFirm
- 16. Learn more at www.iocreative.net/WhiteRose
- 17. Experience
- 18. Special Offer Request our FREE report Secrets to Increasing Sales Through Marketing by December 31 and you will be entered to win one free week in our Six Week Social Media Certification Course Get your report today www.iocreative.net/secrets-to-increasing-sales
Notas do Editor
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
- LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A