13 tips for public relations professionals on pitching journalists. If you follow these tips, you should find that your relationship with the folks who write for a living will improve. And that will improve your company’s earned media.

1. TIPSFOR
PITCHING
REPORTERS
13

2. Theseareone
journalist’s
impressionsof
whatisgoodPR
andbadPR
Notthatjournalist

3. TIPSFOR
PITCHING
REPORTERS
13
MikalE.Belicove
Forbescontributer
It’stheadviceof

4. TIPSFOR
PITCHING
REPORTERS
13
Igetnolessthantwodozen
emailsadayfrom outfitslike
yours,seekingsomecoverage
oftheircompanyorproductin
anarticlethey’rehopingI’ll
craftandthenpublish.
THEPITCHESTHATI
RECEIVEAREFATALLY
FLAWED

5. TIPSFOR
PITCHING
REPORTERS
13

6. Referencesomeone
else’sdatatoback
upyourclaims
tweettip

7. Don’ttellabout
othercoverage
ofyournews
tweettip

8. Letmeknow
whoyour
competitorsare
tweettip

9. Don’tgiveme
thedetailsof
yourcompany
Xmasparty
tweettip

10. Givemeplenty
ofleadtime
tweettip

11. Don’trelyona
shotgunapproach
tweettip

12. Personalize
yourpitch
tweettip

13. Don’tpuffup
yourpressrelease
tweettip

14. Keepinmindthe
‘Matthew effect’
moreinfo
tweettip

15. Don’tpitch
inpublic
tweettip

16. Considermy
workload
tweettip

17. Don’tnitpick
whenitcomes
tocorrections
tweettip

18. Helpme
helpyou
tweettip

19. TIPSFOR
PITCHING
REPORTERS
13 Ifyoufollow thesetips,
youshouldfindthatyour
relationshipwiththefolks
whowriteforalivingwill
improve.
Andthatwillimproveyour
company’searnedmedia.

20. Learnmore
Presentationby
Prezly
Thetoolthathelpsyoushare
storieswithyourmediarelations