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4 steps to co-create the right product
Let’s talk about Value Driven Development
Speaker
Pierrick REVOL
Agile Coach
Co-creator of agileplayground.org
@PierrickRevol

15 offices, 8 countries, 1600 coworkers
We guide our client :
o Lean-Agile transformation
o Technological Transformation

o Marketing Digital
o Mobility

05/11/10

www.agiletour.org
Test Driven Presentation
I have

 found a usable technics
 an answer to one of my question
 discovered a new idea

05/11/10

www.agiletour.org
Michelin
Priority ?
?

05/11/10

?

?

?
Agile
Manifesto #1

05/11/10
Why ?

05/11/10
Value ?

Business actors
has different goals

IS can’t deliver
quickly
We can’t measure
uncertainty
We have to find solutions
!
Wait a Minute !

Lean
Startup ?
How many of you work in a
Startup ?
A startup is a « Group
of individuals working
on a product or service
in uncertain
conditions»
How many of you have some
startup in their company?
Product Owner
( even in a big company)

Is an
ENTREPRENEUR
Value ?

Business actors
have different goals

IS can’t deliver
quickly
We can’t measure
uncertainty
Business actors
have different goals
Try Impact Mapping
What?
How?
Who?

...

How?

...

How?

What?

Why?
Who?

How?

...
...

from Gozko Adjik
How to make an impact ?

• Power of the technology
• Limitation diminished by
technology
• Accommodation rules
• New rules to use
from Eliyahu M Goldratt
Try to Simplify !
Value ?

Business actors
have different goals

IS can’t deliver
quickly
We can’t measure
uncertainty
IS can’t deliver
quickly

• Early and continuous delivery ?
• Change Management is hard
• Impact the overall process
Try a Story Mapping

from Jeff Patton
We need options !

Encourage wild ideas
Try WEST

Why ?

Set based constraints

WEST
Examples

from Nicolas Gouy

Tests
Try Minimum Viable Product
Sequential
Approach

MVP
MVP
Approach

from Eric Ries
Do less and validate
MVP

8h

Activity
Feature

…

…

…

…

Option 1

Option 1

…

…

…
…

Option 2

…
…
…

…

…
…

…

…

…

…
Option 2

…

…
…

…

…

…

…
…
…

…

…

…
…
…

…
…

…

…
…
…
…

Time
Value ?

Business actors
has different goals

IS can’t deliver
quickly
We can’t manage
uncertainty
We can’t manage
uncertainty

Is it the good MVP ?
Crash test your ideas !
Try WiSDoM
Dummies
What ?

WiSDoM
Survive

from Nicolas Gouy

Measure
“ MVP 1 already exists ! ”
Wait a Minute !

What the
…?
Value Traceability
To conclude
GUTS !
GUTS !
Become a

Team
with
Everything is free !

http://www.agilewithguts.org

#swGUTS

You can contribute…
Test Driven Presentation
I have

 found a usable technics
 an answer to one of my question
 discovered a new idea

www.agiletour.org
Thank you ! Any Questions ?

www.agiletour.org

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Value Driven Development / Agile with GUTS - Agile Tour Bruxelles Presentation