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Pretty Tough Presentation 2011
- 1. a new media & lifestyle brand introducingPRETTYTOUGH
- 2. What isPRETTYTOUGH? 1 3 2 Media Property Community Lifestyle Because girls kick grass Pretty Tough 2011
- 3. Media & Entertainment Books, TV, Online Series, Website 1 Pretty Tough 2011
- 5. PR, media, event tie-ins
- 6. Sampling @ camps & schools
- 8. MG series launching 2012With it’s classic themes of sisterhood and romance, Pretty Tough is an updated version of Francine Pascal’s ‘Sweet Valley High’ series with a sports twist. ~ School Library Journal Publishing Pretty Tough 2011
- 10. TV Movie also available
- 11. Directed by Stewart Hendler
- 13. Distributed by Content Film
- 14. Sold to Sony/Latin America
- 16. Broadcast by Rogers Media (Canada)TV & Online Pretty Tough 2011
- 17. Shot on location in Malibu, California Written by Liz Tigelaar (Brothers & Sisters, Life Unexpected, Once Upon a Time) Directed by Stewart Hendler (Sorority Row) Produced by Tim Williams GreeneStreet FilmsStarring Adelaide Kane (Power Rangers), Crystal Young (LonelyGirl 15), Beth Behrs (2 Broke Girls), Matthew Florida (90210) Pretty Tough Pretty Tough 2011
- 19. Daily Content
- 20. Video/Podcasts
- 22. Community
- 23. In Partnership with Women Talk Sports and Glam MediaWebsite Pretty Tough 2011
- 25. Sports Tutorials
- 26. Teen Workouts
- 27. PodcastsIn Production Pretty Tough 2011
- 28. A mash-up of fashion & action PRETTY. TOUGH. Pretty Tough 2011
- 29. Lifestyle 2 Sport. Life. Style. Pretty Tough 2011
- 31. Show strength & stamina
- 32. Out-run, out-dig, out-shred, out-last the competition
- 33. Are fun & fearless
- 35. Have a winning attitude
- 36. Love being a girlGirls Kick Grass No one ever won by playing it safe Pretty Tough 2011
- 37. Play hard. Pretty Tough 2011 PLAY LIKE: Serena Williams Jennie Finch Lindsey Vonn Hope Solo Alex Morgan Maria Sharapova Mia Hamm Gretchen Bleiler Candace Parker Allyson Felix Laila Ali Jessica Mendoza Brandi Chastain Danica Patrick Lisa Leslie Annika Sorenstam Maya Moore Shawn Johnson NastiaLiukin Lolo Jones Venus Williams & many others. Play like a girl.
- 38. It’s not just about sports, it’s about GIRL POWER. Pretty Tough 2011
- 39. Community 3 Passion. Power. Performance. Pretty Tough 2011
- 41. Pro Am Female Athletes
- 44. Bronze
- 45. Silver
- 46. Gold
- 48. Coaches/Mentors
- 49. Sporty Girls EverywherePretty Tough 2011
- 50. Sharing the Stoke For a media-rich, multi-platform experience, Pretty Tough delivers. Girlsrelate to the Pretty Tough mission and love to share their experience personally and via social networks. A NEW GENERATION A NEW PARADIGM Pretty Tough 2011
- 51. WHAT’S NEXT? exciting new products & opportunities for girls who are fun & fearless. Who are risk takers & dream chasers. The finish line is just the beginning Pretty Tough 2011
- 53. Apparel
- 54. Bags
- 55. Bedding
- 56. Footwear
- 57. Gifts
- 58. Health & Beauty
- 59. Performance Wear
- 61. Sporting Goods
- 62. Street WearPretty Tough 2011
- 65. Pretty Tough 2011 Pretty Sweet (& Sassy) Design Elements
- 66. Pretty Tough 2011 Pretty Cool
- 67. Pretty Tough 2011 A little bit tough - a tad bit sweetheart and made of a lot more than sugar and spice.
- 69. Pretty Tough 2011 Pretty Tough Girls are looking for ACTION!
- 70. Pretty Tough 2011 and have a WINNING attitude
- 71. ? But wait…There’s more! 20 million girls play sports Pretty Tough 2011
- 73. $200 billion estimated college student consumer spending market
- 74. 75% of all middle and high school students play sports
- 75. Women’s sports is one of the major growth accelerators in the U.S. & internationally
- 76. 80% of female execs at Fortune 500 companies played sports when they were girlsPRETTY SMART Pretty Tough 2011
- 77. PRETTY TOUGH SPEAKS FOR ITSELF Pretty Tough 2011
- 78. PRETTYTOUGH 2012 It’s a whole new game… Pretty Tough 2011