The document provides guidance on creating an effective 30-second commercial to market yourself or your services. It discusses identifying an ideal target, the problem they face, the results/outcomes you can deliver, and including a brief case study example. Templates are provided to brainstorm these elements in groups and craft a 30-second pitch highlighting the target, problem, result, and example. The document concludes by soliciting feedback and offering ongoing coaching support.

1. What’s possible in an impossible world?

2. That 30 seconds could change your life.

12. Practicing your 30 Second Commercial Case Study or Success Story Result or outcome Problem, issue or challenge Ideal Target Employer or Organization