comparitive analysis of two leading multiplexes

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A Comparative Study on the Strategies Adopted by Cinema Theatres, for the Movies they Screen

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INOX Leisure Ltd is India’s premiere multiplex chain across the country, having nationwide presence in most of the prominent cities and growing. A list of details of properties and presentation is attached herewith for your kind perusal. INOX has further acquired 100% stake in Satyam multiplexes. And we have started showing advertisement through 361 screens in more than 50 prominent cities across India. Now, the total seating capacity is 96, 038. Our INOX multiplex is the best to advertise on screen as well as off screen. • Entertains over 45 million customers across INOX multiplexes every year. • Premium locations either in elite residential catchments or prime business areas. • Attracts an upscale audience with the ability to spend. • World class ambience. State-of-the-art modern projection & acoustic systems. • Focus on providing customised and innovative advertising solutions. • A network of sales teams across the country providing national as well as local support. Advertising Options: A multitude of on screen 60 seconds, 30 seconds advertising options and off screen within the property enable you to not only capture the eyeballs of your target group in an ambient environment, but also help in enhancing the imagery of your brand. Some of the advertising options you could explore are: • Onscreen audio-visuals / static slides • Flyer Distribution / ticket jackets from Box office • Box office posters • Flex backlit standees • Poster cases • Lift branding • Popcorn box branding • Seat flaps • Glass Frontage Branding • Tri visions • Banners & Dropdowns • Hoardings And many more prominent options…. We have variety of off screen advertising options right from entry to exit. Its impact is unmatched in terms of screen size, picture clarity, high definition audio visual quality and acoustic system. A very special offer can be worked out for annual deal across on and off screen advertising elements. We are open to provide customised & innovative advertising solutions. We are keen to partner with your esteemed organisation for an annual tie up.

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