business levels and responsibilities

1. Business Levels and
Responsibilities

2. Corporate Office
SBU SBUSBU
OPERATIONS
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3. Corporate level
• Reach - defining the issues, that are corporate
responsibilities
• Competitive Contact - defining where in the corporation
competition is to be localized.
• Managing Activities and Business Interrelationships-
It seeks to develop synergies by sharing and coordinating
staff and other resources, investing financial resources
across the unit , and using business units to complement
other corporate business activities

4. Business Unit Level
• Positioning the business against competitor.
• Anticipating changes in demand and technologies and
adjusting the strategy to accommodate them.
• Influencing the nature of competition through strategic
actions such as vertical integration and through political
actions such as lobbying.

5. Functional Level
• Is the level of the operating divisions and
departments. The strategic issues at the functional
level are related to business processes and the value
chain.
1. Marketing,
2. Finance,
3. Operations,
4. Human resources, and
5. R&D
involve the development and coordination of
resources through which business unit level
strategies can be executed efficiently and
effectively.