Basic concept of Indian Ethos Indian Ethos Importance Difference between Indian Ethos & Ethics Teaching from major Indian Scriptures Teaching from major Indian Scriptures Application of Indian Ethos to Management Quality of work life Quality of work life and Indian Ethos

1. Concept,
Components of Indian Ethos
Principles of Indian Ethos
Teaching from major Indian Scriptures,
Application of Indian Ethos to
Management
Quality of work life and Indian Ethos
Indian ethos

2. Ethos
Oxford defines ethos as :
“The characteristic Spirit and Beliefs of
community/ people” which distinguishes one
culture from the other.
Indian ethos is drawn from the Vedas, the
Ramayana, Mahabharat, the Bhagwadgita, and
Upnishads.

3. Ethos vs. Ethics
Ethos is a discipline that examines one’s morality or the
moral standard of the society.
Where as ;
Ethics means expected standards in terms of your personal
and social welfare. It includes honesty, morality,
responsibility etc.

4. Indian Ethos in Management
'Indian Ethos in Management' refers to the values and
practices that the culture of India (Bharatheeya Samskriti)
can contribute to service, leadership and management.
These values and practices are rooted in Sanathana
Dharma (the eternal essence), and have been influenced
by various strands of Indian philosophy.

5. What is Indian Ethos For Management?
It means application of principles of management revealed in our ancient wisdom
described in Upanishades and Gita. The following basic principles of management are as
per ancient Indian Wisdom and Insight :
– Each Soul is a Potential God
– Holistic Approach
– Equal Importance to Subjectivity/Objectivity
– Karma Yoga (selfless work)

6. 1. Each Soul is a Potential God A human being has a soul, a spark of Divine. The Divide resides in the heart of a person. The
Divine means perfection in knowledge, wisdom and power. Therefore, a human being has immense potential power or
energy for selfdevelopment. The partnership of God and Man can bring about extraordinary or miraculous result. Indian
wisdom indicates that productivity of human being is more important than plant capacity. Hence, management is helping
ordinary people to produce extraordinary results.
2. Holistic Approach Holistic approach in Management is based on spiritual principle of unity, oneness, non-dual or Advaita
concept. Under this principle of unity, the universe is an undivided whole where every particle is connected with every
other particle. Hence, entire Humanity is ONE. Management must recognise Oneness of Humanity. Respect the Divine in
all beings.
3. Equal Importance to Subjectivity/Objectivity Indian ethos for management distinguish subject and object. Subject is
subtle and intangible. Object is gross or concrete, and tangible or invisible. Human and ethical values or qualities such as
courage, vision, social awareness, fearlessness and clear mind, truth, etc are subjective, subtle and intangible concept.
These represents divine wealth. Inner resource of human being are more powerful than external resources. Eg- Japan
could prosper in industry, business and trade due to optimum utilisation of inner resources. Japan does not have coal,
mineral and petrolieum. ‘Creator is subjective. Creation is objective’. Therefore, manager must develop third eye, the eye
of vision, intuition, foresight and such other divine qualities or values. This is the essence of Indian ethos for
management.
4. 4. Karma Yoga (selfless work) It is yoga of moral endeavour, self-less service to others. It brings about union of human
being with the Divine. Work is done as workship to the Divine in human beings who is also all pervading in the
universe(which is just a projection of the Divine). Gita evolves moral and ethical theory of human conduct and expounds
the art of right living- the doctrine of duty with discipline and devotion without attachment to work and agency. Do your
duty without ego and without calculations of gain or loss. Let not the fruit of action motivate you. Let not the fruits divert
your concentration on work. Pour your heart and soul in the performance of your assigned duty. Concentrate your
attention only on your present job.

7. Components of Indian ethos
Indian believe:
• 1. Ego sublimation rather than ego assertion
• 2. Sacrificing spirit rather than fighting spirit
• 3. Team achievement rather than individual achievement
• 4. Spiritual attainment rather than material prosperity
• 5. Self control rather than outside control
• 6. Concept of duties rather than concept of rights
• 7. Yielding rather than dominating
• 8. Concern for this age world and improvement
• 9. Respect for and search for all truth whatever be its source

8. Management attitude
Humanizing organization
Interiorizing (self) management
Self introspection
Brain stilling
Stepping back
Self dynamising meditation
Role of intuition (feeling)
Need of the Indian ethos

9. Management attitude:
Top management must have firm belief in values-oriented holistic management of
business. The management is called upon to meet expectations of all stakeholders, e.g.,
employees, customers, citizens and shareholders and fulfill the social responsibility. Profit
is earned through service and satisfaction of all these interested parties
Humanizing organization:
There are three aspects of humane organisation : 1. Inter-personal relations 2. Man-
machine equation and 3. Inner management- mental and spiritual. An organisation can
create best inter-personal relations based on promotion from within, equality, autonomy,
self-esteem and fraternal affection. Unity, harmony and effective communication can
assure team spirit and team work in an organisation.
Interiorizing (self) management:
Self management: The manager is first a man and then a manager. The manager should
first learn to manage and control himself. Without selfmanagement and control, how can
he manage and control others? The first need is to understand and know himself. This is
a course in the subjective system of management.

10. Self introspection
We have to embark upon self-study, self analysis and self criticism to locate areas of friction and
disharmony. We should prepare a balance sheet of our own strengths and weaknesses. our
mind and heart may indicate weak spots. By regular introspection we would find out solution to
problem so that the concerned parts of our being can be persuaded and guided to play the
desired role.
Brain stilling (Decision-making in silence)
The western management resorts to brain-storming, i.e., loud thinking by
managers for decisions to solve management problems. The Indian insight
advocates a better alternative in the form of brain-stilling. For rational and
enduring decisions, silent mind is a much more effective medium to get sound
and lasting solution to all management problems. By this method the manager
and his employees come into contacts with the inner mind or higher
consciousness for arriving at proper solution to their

11. Stepping back
The stepping back or drawing back into yourself is another device of learning to go deep within
and look; you can remain quiet and call on the inner consciousness force and wait for a while
for an answer. Then you know exactly what to do. Remember therefore, that you cannot receive
the answer before you are very peaceful. The stepping back from a situation for a while enables
you to control and even master the situation. When you have a problem to solve, when you are
caught in a difficulty, try this method. ‘Never decide anything, never speak a word, never throw
yourself into action without stepping-back.’
Self dynamising meditation
A dynamic meditation is meditation of transforming of lower consciousness into higher
consciousness. Hence we call it transforming meditation. It opens the third eye of wisdom
through insight. Through meditation, in a silent and calm mind, you are able to contact this
centre or higher conciousness. This is called consciousness approach to management, a process
of ‘within to without’ management. The management and workers must have absolute faith or
trust on the Supreme’s Infinite Power. Our inner being has the true knowledge. It says, “ I know,
I cannot give reasons, but I know.”

12. Role of intuition (feeling)
Intuition is the act of coming to direct knowledge or certainty without reasoning or inferring. It
is immediate cognition by the inner mind and when fully developed is efficient and effective for
taking prompt and sound decisions. Intuition skills enable one to cope with confidence the
fluctuating environment and rapid changes. Faith is Prerequisite to develop and realize the
power of intuition.
In the scheme of management as per Indian ethos, the inner
mind and the inner aspects of man are emphasised and the inner
being has to develop for manifestation in the physical. In the
management process consciousness is the approach, harmony is
the tool and perfection is the aim. Centralisation of authority is
meant to diffuse and decentralise functions and the power to
perform them.

13. Insights into Indian ethos
Indian ethos provides that „Business‟ need not be regarded evil, tainted and
unethical. Business is sacred. It is a matter of attitude, approach and level of
management consciousness. One can do business, make money, earn profit, build
up property and even then it can be managed with due recognition to human and
ethical values and respecting all persons in the enterprise and in the society as
human beings. Indian ethos demands subjective management system, giving due
importance to virtues like compassion, honesty, co-operation etc.

14. Managerial effectiveness under Indian
ethos in management
Basic of
difference
Western management Management Based on Indian
ethos
Belief Production, productivity, profit at any cost Material gain, with belief in achieving human and
social welfare also
Guidance Management guided by mind only, led
away by ego and desire, soulless
management
Management by consciousness power beyond mind,
i.e., soul. Interiorized management
Emphasis Worker development, management of
others, profit maximization. Human being
given only lip sympathy
Development of man, integrated growth, harmony,
happiness and health, Management of self
Tools 5Ms as resources- men, money, materials,
machines, markets. Science and
technology information for decision
marking
Men, machines, materials and methods as conscious
partners all having consciousness whether manifested
or dormant. Information and intuition for decision.
Ethics and values combined with skills

15. Basic of
difference
Western management Management Based on Indian
ethos
Problem
solving
Conflict resolution by negotiation,
compromise, arbitration, liquidation
of differences only for a temporary
period. No reference to higher
consciousness
Conflict resolution through integration and
synthesis on
stressing super ordinate common goals so that
enduring harmony and unity is assured. Self
introspection, stepping back aids the search for
solution
Decision
making
Brain storming (round table approach) Brain stilling (entering the room of timeless silence)
Development Physical, vital and mental only.
Soul or spirit ignored. Material
development only, even at the cost of
man and nature
Integrated development, whole man approach,
breath
control and meditation emphasized. Human
enrichment and total quality
Approach External behavior. Mental, material,
selfish only- soulless
Noble attitudes. Inner guidance, team spirit, total
harmony, global good

16. Business ethos principles practiced by Indian Companies
1. Principle of `sacrifice’
An individual is trained by the principle of `sacrifice’ through the process of `give and take’
policy. A person, who is willing to sacrifice part of his bread or effort, commands a superior
place in the organization.
2. Principle of `harmony’
An individual is trained in such a way that to avoid conflicts and friction one should be
guided by certain set of moral conducts and principles.
3. Principle of `non-violence’
This principle protects an organization from strikes and lockouts and unnecessary
avoidable conflicts.
Indian companies are guided by certain rules of conduct in the form of ethical and moral standards. Some
of the business ethos principles, practiced by Indian companies are listed below

17. 4. Principle of `reward’
The one who performs well are encouraged to do so. This implies that the activities of
individuals need to be monitored and encouragement in the form of `rewards’ may
cultivate the spirit of higher productivity among groups.
5. Principle of `justice’
The one who works hard is `rewarded’ and the one who fails to do so is `punished’. This is
essence the principle of Justice.
6. Principle of `taxation’
The one who is taxed more is encouraged to stay fit for a longer period by proper
appreciation and encouragement. This principle applies to individuals who are
hardworking and productive.
7. Principle of `Integrity’
An integrated mind is more productive. Groups are encouraged to stay united in order to
reap the benefits of division of labour.

18. Application of Indian Ethos to Management
– Indian ethos provides that „Business‟ need not be regarded evil,
tainted and unethical. Business is sacred. It is a matter of attitude,
approach and level of management consciousness. One can do
business, make money, earn profit, build up property and even then it
can be managed with due recognition to human and ethical values and
respecting all persons in the enterprise and in the society as human
beings. Indian ethos demands subjective management system, giving
due importance to virtues like compassion, honesty, co-operation etc.

19. Teaching from major Indian Scriptures
Scripture Description Scripture Description
The Vedas There are four Vedas viz. Rig-Veda, Yajur-Veda, Sama-Veda, and Atharva-Veda. The
primary thought in the Vedas is a mystic conception of the universe. The whole effort
of the Veda is directed towards one goal – to achieve union of the individual Self
(Atman) with the world Self (Brahma).
Upanishads The Vedanta seeks to know the ultimate reality (Brahman) and the cause behind
everything. In this pursuit it seeks to detach from the “Maya” and the material world
and unite with Brahman (God or supreme consciousness).
Bhagavada Gita It is a poem which depicts lessons on spirituality and ethics through a dialogue between
Lord Krishna and the warrior Arjuna who is at a great crisis of his life. The Karma
Yoga, Samkhya Yoga, Bhakti Yoga and the notion of three Gunas (Sattwa, Rajas,
Tamas) have very important implications in the context of ethical leadership,
decisionmaking and management which we will discuss subsequently.

20. Scripture
Description
Scripture Description
Ramayana It depicts the duties of relationships, portraying ideal characters like the ideal father,
ideal servant, the ideal brother, the ideal wife and the ideal king. Apart from this, the
Ramayana also teaches how the temptation for lust can bring a powerful and well
established man’s doomsday.
Buddhism (1) The founder of this school was Gautam Sidhhartha who later became Lord Gautam
Buddha. The Buddhism is based on the four noble truths: (i) Suffering exists; (ii) There
is a cause of the suffering; (iii) Suffering can be eradicated; (iv) There is a means for
eradication of that suffering. Buddha establishes that everything on the earth is non-
permanent. And, nothing on earth is self. Hence everything on this earth is “anatta” or
not-self. Finally, Buddha taught the eightfoldpath to liberation from all suffering.
Patanjali Yoga It represents a form of personal discipline where we integrate the body and the soul, the
individual self (Atman) with the Universal self (Brahman). According to Patanjali,
Yoga is the control of the modifications of the mind. It is mind that leads to or to
liberation; that most human problems are mental and that the only remedy to solve them
is mental discipline

21. Quality of work life and Indian Ethos
1 Why work? – To purify my mind and heart and to become wise. To
provide public benefit.
2. What is work? – To nurture each other. My work is a for of yagna,
sacrifice. I develop the spirit of sacrifice. It is a worship of the Divine.
3. How to work? – With the spirit of renunciation, i.e.. Tyag and to serve
others. I must work without self-interest.
4. Spirits of work : Excellence in work. Perfection in work and quality of
output.