SlideShare uma empresa Scribd logo

Dirt Is Good1

•
•
Carmen Neghina
Carmen Neghina

Presentation for a fictitious product for Henkel (a washing cube that doses the right amount of detergent; can be thrown in with the clothes) by: Julia Donsbach, Carmen Neghina (design), Alina Oprea, Hella Rieger & Sonia Rodriguez-Sanchez. Alejandra Ruiz-Rodriguez

NegóciosEconomia e finanças
1 de 20
Persil Multi Color Cube Julia Donsbach Carmen Neghina Alina Oprea Hella Rieger Sonia Rodriguez-Sanchez Alejandra Ruiz-Rodriguez
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Market Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Benefit ,[object Object],[object Object],[object Object],[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Reason Why ,[object Object],[object Object],[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Unique Selling Proposition ,[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Advertising IDEA Think Now: I need different laundry detergents for different types of clothes Do Now: Buy many types of laundry detergents Think in Future: I only need one product for all my clothes Do in Future: Buy only the Persil Multi Color Cube Advertising IDEA: One less thing to worry about !
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Positioning Statement ,[object Object]
Positioning Statement ,[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Positioning Chart Astra Persil Ariel Purex Omo Cheer Downy Arm&Hammer Tide Unamat Mr. Proper Schlecker AS Color Spee Persil M.C.C. Perwoll Sunil Rational Cheap Emotional Expensive
[object Object]

Recomendados

SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGVIRUPAKSHA GOUD
 
Market segmentation ppt
Market segmentation ppt Market segmentation ppt
Market segmentation ppt Babasab Patil
 
Presentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications PlanPresentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications PlanIan Adams
 
market segmentation and market positioning
market segmentation and market positioningmarket segmentation and market positioning
market segmentation and market positioningRanjitha Radcliffe
 
Zara Business model
Zara Business modelZara Business model
Zara Business modelKavyaGupta70
 
ZARA 's Business Strategy
ZARA 's Business StrategyZARA 's Business Strategy
ZARA 's Business StrategyMaria Giokarini
 
Consumer Behaviour.ppt
Consumer Behaviour.pptConsumer Behaviour.ppt
Consumer Behaviour.pptssuser89412d1
 
Zara case analysis
Zara case analysisZara case analysis
Zara case analysisPradeep Kumar Tiwari
 

Recomendados

SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGVIRUPAKSHA GOUD
 
Market segmentation ppt
Market segmentation ppt Market segmentation ppt
Market segmentation ppt Babasab Patil
 
Presentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications PlanPresentation: Integrated Marketing Communications Plan
Presentation: Integrated Marketing Communications PlanIan Adams
 
market segmentation and market positioning
market segmentation and market positioningmarket segmentation and market positioning
market segmentation and market positioningRanjitha Radcliffe
 
Zara Business model
Zara Business modelZara Business model
Zara Business modelKavyaGupta70
 
ZARA 's Business Strategy
ZARA 's Business StrategyZARA 's Business Strategy
ZARA 's Business StrategyMaria Giokarini
 
Consumer Behaviour.ppt
Consumer Behaviour.pptConsumer Behaviour.ppt
Consumer Behaviour.pptssuser89412d1
 
Zara case analysis
Zara case analysisZara case analysis
Zara case analysisPradeep Kumar Tiwari
 
Promotion mix
Promotion mixPromotion mix
Promotion mixSMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
Push & pull strategy
Push & pull strategyPush & pull strategy
Push & pull strategyRaghuvarBansal
 
Entering a New Market - Example PowerPoint presentation
Entering a New Market - Example PowerPoint presentationEntering a New Market - Example PowerPoint presentation
Entering a New Market - Example PowerPoint presentationAaron Fisher
 
Sales Promotion
Sales PromotionSales Promotion
Sales PromotionMd Shafiqul Azam Chowdhury
 
Ansoff matrix
Ansoff matrixAnsoff matrix
Ansoff matrixDelwin Arikatt
 
Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 
Designing and implementing branding strategies by Leroy J. Ebert chapter 11
Designing and implementing branding strategies by Leroy J. Ebert chapter 11Designing and implementing branding strategies by Leroy J. Ebert chapter 11
Designing and implementing branding strategies by Leroy J. Ebert chapter 11LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
 
Chapter 2 strategic marketing
Chapter 2 strategic marketingChapter 2 strategic marketing
Chapter 2 strategic marketingEyya Ahmed
 
Types of Consumer Buying Decision
Types of Consumer Buying DecisionTypes of Consumer Buying Decision
Types of Consumer Buying DecisionPrashant Kumar Gupta
 
Marketing research
Marketing research Marketing research
Marketing research SumitKangra
 
Chapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet AgeChapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet Agedr_ahmadov
 
Brand genetic
Brand geneticBrand genetic
Brand geneticFortune Institute of International Business
 
Personal selling
Personal sellingPersonal selling
Personal sellingdeepu2000
 
Marketing strategy and planning
Marketing strategy and planningMarketing strategy and planning
Marketing strategy and planningDilip Mutum
 
Introduction to branding
Introduction to brandingIntroduction to branding
Introduction to brandingDeviprasad Goenka Management College of Media Studies
 
Consumer research
Consumer researchConsumer research
Consumer researchJalal Uddin Arif
 
Marketing communication mix
Marketing communication mixMarketing communication mix
Marketing communication mixManisha Shrivastava
 
PRODUCT LIFE CYCLE, Marketing Management, Product mix
PRODUCT LIFE CYCLE, Marketing Management, Product mixPRODUCT LIFE CYCLE, Marketing Management, Product mix
PRODUCT LIFE CYCLE, Marketing Management, Product mixayushigupta300
 
Business Vs Consumer Market
Business Vs Consumer MarketBusiness Vs Consumer Market
Business Vs Consumer MarketMyanmar B2B Management Magazine
 
Uniqlo Strategy and Analysis TEAM SOUKEN
Uniqlo Strategy and Analysis TEAM SOUKENUniqlo Strategy and Analysis TEAM SOUKEN
Uniqlo Strategy and Analysis TEAM SOUKENCharlie Allard
 
Mr Price - Situational Analysis
Mr Price - Situational AnalysisMr Price - Situational Analysis
Mr Price - Situational AnalysisEmma Follett-Botha
 
NDU Term Paper | Creativity In Advvertising
NDU Term Paper | Creativity In AdvvertisingNDU Term Paper | Creativity In Advvertising
NDU Term Paper | Creativity In AdvvertisingNaja Faysal
 

Mais conteúdo relacionado

Mais procurados

Entering a New Market - Example PowerPoint presentation
Entering a New Market - Example PowerPoint presentationEntering a New Market - Example PowerPoint presentation
Entering a New Market - Example PowerPoint presentationAaron Fisher
 
Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 
Chapter 2 strategic marketing
Chapter 2 strategic marketingChapter 2 strategic marketing
Chapter 2 strategic marketingEyya Ahmed
 
Marketing research
Marketing research Marketing research
Marketing research SumitKangra
 
Chapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet AgeChapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet Agedr_ahmadov
 
Personal selling
Personal sellingPersonal selling
Personal sellingdeepu2000
 
Marketing strategy and planning
Marketing strategy and planningMarketing strategy and planning
Marketing strategy and planningDilip Mutum
 
PRODUCT LIFE CYCLE, Marketing Management, Product mix
PRODUCT LIFE CYCLE, Marketing Management, Product mixPRODUCT LIFE CYCLE, Marketing Management, Product mix
PRODUCT LIFE CYCLE, Marketing Management, Product mixayushigupta300
 
Uniqlo Strategy and Analysis TEAM SOUKEN
Uniqlo Strategy and Analysis TEAM SOUKENUniqlo Strategy and Analysis TEAM SOUKEN
Uniqlo Strategy and Analysis TEAM SOUKENCharlie Allard
 

Mais procurados (20)

Promotion mix
Promotion mixPromotion mix
Promotion mix
 
Push & pull strategy
Push & pull strategyPush & pull strategy
Push & pull strategy
 
Entering a New Market - Example PowerPoint presentation
Entering a New Market - Example PowerPoint presentationEntering a New Market - Example PowerPoint presentation
Entering a New Market - Example PowerPoint presentation
 
Sales Promotion
Sales PromotionSales Promotion
Sales Promotion
 
Ansoff matrix
Ansoff matrixAnsoff matrix
Ansoff matrix
 
Brand positioning
Brand positioning Brand positioning
Brand positioning
 
Designing and implementing branding strategies by Leroy J. Ebert chapter 11
Designing and implementing branding strategies by Leroy J. Ebert chapter 11Designing and implementing branding strategies by Leroy J. Ebert chapter 11
Designing and implementing branding strategies by Leroy J. Ebert chapter 11
 
Chapter 2 strategic marketing
Chapter 2 strategic marketingChapter 2 strategic marketing
Chapter 2 strategic marketing
 
Types of Consumer Buying Decision
Types of Consumer Buying DecisionTypes of Consumer Buying Decision
Types of Consumer Buying Decision
 
Marketing research
Marketing research Marketing research
Marketing research
 
Chapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet AgeChapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet Age
 
Brand genetic
Brand geneticBrand genetic
Brand genetic
 
Personal selling
Personal sellingPersonal selling
Personal selling
 
Marketing strategy and planning
Marketing strategy and planningMarketing strategy and planning
Marketing strategy and planning
 
Introduction to branding
Introduction to brandingIntroduction to branding
Introduction to branding
 
Consumer research
Consumer researchConsumer research
Consumer research
 
Marketing communication mix
Marketing communication mixMarketing communication mix
Marketing communication mix
 
PRODUCT LIFE CYCLE, Marketing Management, Product mix
PRODUCT LIFE CYCLE, Marketing Management, Product mixPRODUCT LIFE CYCLE, Marketing Management, Product mix
PRODUCT LIFE CYCLE, Marketing Management, Product mix
 
Business Vs Consumer Market
Business Vs Consumer MarketBusiness Vs Consumer Market
Business Vs Consumer Market
 
Uniqlo Strategy and Analysis TEAM SOUKEN
Uniqlo Strategy and Analysis TEAM SOUKENUniqlo Strategy and Analysis TEAM SOUKEN
Uniqlo Strategy and Analysis TEAM SOUKEN
 

Destaque

Mr Price - Situational Analysis
Mr Price - Situational AnalysisMr Price - Situational Analysis
Mr Price - Situational AnalysisEmma Follett-Botha
 
NDU Term Paper | Creativity In Advvertising
NDU Term Paper | Creativity In AdvvertisingNDU Term Paper | Creativity In Advvertising
NDU Term Paper | Creativity In AdvvertisingNaja Faysal
 
Persil advertising campagin review
Persil advertising campagin reviewPersil advertising campagin review
Persil advertising campagin reviewStuart_Preston
 
Mr. Subs' expansion to China
Mr. Subs' expansion to ChinaMr. Subs' expansion to China
Mr. Subs' expansion to ChinaGeeta Sakhuja
 
Analyzing ads
Analyzing adsAnalyzing ads
Analyzing adsSKalee
 
Surf Excel IMC in India
Surf Excel IMC in IndiaSurf Excel IMC in India
Surf Excel IMC in IndiaAditya Singh
 
Failed Marketing Strategies of Big Brand Like Unilever
Failed Marketing Strategies of Big Brand Like UnileverFailed Marketing Strategies of Big Brand Like Unilever
Failed Marketing Strategies of Big Brand Like UnileverHITESH BHARTI
 
Open innovation examples for berlin dtim europe 20214 frank hatzack
Open innovation examples for berlin dtim europe 20214 frank hatzackOpen innovation examples for berlin dtim europe 20214 frank hatzack
Open innovation examples for berlin dtim europe 20214 frank hatzackFrank Hatzack
 

Destaque (11)

Mr Price - Situational Analysis
Mr Price - Situational AnalysisMr Price - Situational Analysis
Mr Price - Situational Analysis
 
NDU Term Paper | Creativity In Advvertising
NDU Term Paper | Creativity In AdvvertisingNDU Term Paper | Creativity In Advvertising
NDU Term Paper | Creativity In Advvertising
 
Persil advertising campagin review
Persil advertising campagin reviewPersil advertising campagin review
Persil advertising campagin review
 
Mr. Subs' expansion to China
Mr. Subs' expansion to ChinaMr. Subs' expansion to China
Mr. Subs' expansion to China
 
Analysis template (1)
Analysis template (1)Analysis template (1)
Analysis template (1)
 
Analyzing ads
Analyzing adsAnalyzing ads
Analyzing ads
 
Marketing Audit of Henkel
Marketing Audit of HenkelMarketing Audit of Henkel
Marketing Audit of Henkel
 
Procter & Gamble
Procter & GambleProcter & Gamble
Procter & Gamble
 
Surf Excel IMC in India
Surf Excel IMC in IndiaSurf Excel IMC in India
Surf Excel IMC in India
 
Failed Marketing Strategies of Big Brand Like Unilever
Failed Marketing Strategies of Big Brand Like UnileverFailed Marketing Strategies of Big Brand Like Unilever
Failed Marketing Strategies of Big Brand Like Unilever
 
Open innovation examples for berlin dtim europe 20214 frank hatzack
Open innovation examples for berlin dtim europe 20214 frank hatzackOpen innovation examples for berlin dtim europe 20214 frank hatzack
Open innovation examples for berlin dtim europe 20214 frank hatzack
 

Semelhante a Dirt Is Good1

Introducing new marketing offering
Introducing new marketing offeringIntroducing new marketing offering
Introducing new marketing offeringHenry Dela Cruz
 
TePe Rebranding Presentation
TePe Rebranding PresentationTePe Rebranding Presentation
TePe Rebranding PresentationDean O'Callaghan
 
Pond's re positioning
Pond's re positioningPond's re positioning
Pond's re positioningRonak Bang
 
Marketing Plan for a new product in existing market
Marketing Plan for a new product in existing market Marketing Plan for a new product in existing market
Marketing Plan for a new product in existing market azamushahiullah prottoy
 
product mix.pptx
product mix.pptxproduct mix.pptx
product mix.pptxreenu40
 
Creating innovative products
Creating innovative productsCreating innovative products
Creating innovative productsboladale kolade
 
Presentation 3 of 4
Presentation 3 of 4 Presentation 3 of 4
Presentation 3 of 4 Brian Hawkins
 
Nestle Good Food Good Life
Nestle Good Food Good LifeNestle Good Food Good Life
Nestle Good Food Good LifeSivaditya Gali
 
Pond's re positioning
Pond's re positioningPond's re positioning
Pond's re positioningRonak Bang
 
An introduction to product planning and development
An introduction to product planning and developmentAn introduction to product planning and development
An introduction to product planning and developmentMaxwell Ranasinghe
 
Innovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business InnovationInnovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business InnovationInnovate with Q
 
Tide Market analysis
Tide Market analysisTide Market analysis
Tide Market analysisAkash Patil
 

Semelhante a Dirt Is Good1 (20)

Introducing new marketing offering
Introducing new marketing offeringIntroducing new marketing offering
Introducing new marketing offering
 
Npd
NpdNpd
Npd
 
TePe Rebranding Presentation
TePe Rebranding PresentationTePe Rebranding Presentation
TePe Rebranding Presentation
 
Pond's re positioning
Pond's re positioningPond's re positioning
Pond's re positioning
 
Product Development
Product DevelopmentProduct Development
Product Development
 
Ravi pgp30074
Ravi pgp30074Ravi pgp30074
Ravi pgp30074
 
Marketing Plan for a new product in existing market
Marketing Plan for a new product in existing market Marketing Plan for a new product in existing market
Marketing Plan for a new product in existing market
 
Marketing management total 2017
Marketing management total 2017Marketing management total 2017
Marketing management total 2017
 
product mix.pptx
product mix.pptxproduct mix.pptx
product mix.pptx
 
Npd praveen
Npd praveenNpd praveen
Npd praveen
 
Creating innovative products
Creating innovative productsCreating innovative products
Creating innovative products
 
Presentation 3 of 4
Presentation 3 of 4 Presentation 3 of 4
Presentation 3 of 4
 
Nestle Good Food Good Life
Nestle Good Food Good LifeNestle Good Food Good Life
Nestle Good Food Good Life
 
Marketing project
Marketing projectMarketing project
Marketing project
 
Pond's re positioning
Pond's re positioningPond's re positioning
Pond's re positioning
 
An introduction to product planning and development
An introduction to product planning and developmentAn introduction to product planning and development
An introduction to product planning and development
 
Innovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business InnovationInnovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business Innovation
 
Tide Market analysis
Tide Market analysisTide Market analysis
Tide Market analysis
 
Npd
NpdNpd
Npd
 
Marketing
MarketingMarketing
Marketing
 

Mais de Carmen Neghina

Zara Marketing Campaign Design
Zara Marketing Campaign DesignZara Marketing Campaign Design
Zara Marketing Campaign DesignCarmen Neghina
 
A look at brand alliances
A look at brand alliancesA look at brand alliances
A look at brand alliancesCarmen Neghina
 
Giant leaps or small steps
Giant leaps or small stepsGiant leaps or small steps
Giant leaps or small stepsCarmen Neghina
 
How to Innovate? Giant leaps or small steps?
How to Innovate? Giant leaps or small steps?How to Innovate? Giant leaps or small steps?
How to Innovate? Giant leaps or small steps?Carmen Neghina
 
Harley Davidson Case Study - Building Brand Communities
Harley Davidson Case Study - Building Brand CommunitiesHarley Davidson Case Study - Building Brand Communities
Harley Davidson Case Study - Building Brand CommunitiesCarmen Neghina
 
Harley Davidson Case Study
Harley Davidson Case StudyHarley Davidson Case Study
Harley Davidson Case StudyCarmen Neghina
 
Advertising Psychology
Advertising PsychologyAdvertising Psychology
Advertising PsychologyCarmen Neghina
 
Friend Or Foe - Mobile phones and communication
Friend Or Foe - Mobile phones and communicationFriend Or Foe - Mobile phones and communication
Friend Or Foe - Mobile phones and communicationCarmen Neghina
 
Public Relations and New Media Technologies
Public Relations and New Media TechnologiesPublic Relations and New Media Technologies
Public Relations and New Media TechnologiesCarmen Neghina
 
Hofstede - Cultural differences in international management
Hofstede - Cultural differences in international managementHofstede - Cultural differences in international management
Hofstede - Cultural differences in international managementCarmen Neghina
 
Knowledge Management - International University in Germany
Knowledge Management - International University in GermanyKnowledge Management - International University in Germany
Knowledge Management - International University in GermanyCarmen Neghina
 

Mais de Carmen Neghina (20)

Hakuna Matata
Hakuna MatataHakuna Matata
Hakuna Matata
 
Zara Marketing Campaign Design
Zara Marketing Campaign DesignZara Marketing Campaign Design
Zara Marketing Campaign Design
 
A look at brand alliances
A look at brand alliancesA look at brand alliances
A look at brand alliances
 
Giant leaps or small steps
Giant leaps or small stepsGiant leaps or small steps
Giant leaps or small steps
 
How to Innovate? Giant leaps or small steps?
How to Innovate? Giant leaps or small steps?How to Innovate? Giant leaps or small steps?
How to Innovate? Giant leaps or small steps?
 
Harley Davidson Case Study - Building Brand Communities
Harley Davidson Case Study - Building Brand CommunitiesHarley Davidson Case Study - Building Brand Communities
Harley Davidson Case Study - Building Brand Communities
 
Harley Davidson Case Study
Harley Davidson Case StudyHarley Davidson Case Study
Harley Davidson Case Study
 
Heart & Mind
Heart & MindHeart & Mind
Heart & Mind
 
Advertising Psychology
Advertising PsychologyAdvertising Psychology
Advertising Psychology
 
Friend Or Foe - Mobile phones and communication
Friend Or Foe - Mobile phones and communicationFriend Or Foe - Mobile phones and communication
Friend Or Foe - Mobile phones and communication
 
Public Relations and New Media Technologies
Public Relations and New Media TechnologiesPublic Relations and New Media Technologies
Public Relations and New Media Technologies
 
Sarbanes Oxley Act
Sarbanes Oxley ActSarbanes Oxley Act
Sarbanes Oxley Act
 
Hofstede - Cultural differences in international management
Hofstede - Cultural differences in international managementHofstede - Cultural differences in international management
Hofstede - Cultural differences in international management
 
Project Management
Project ManagementProject Management
Project Management
 
Violence in the Media
Violence in the MediaViolence in the Media
Violence in the Media
 
The Knowledge Gap
The Knowledge GapThe Knowledge Gap
The Knowledge Gap
 
Knowledge Management - International University in Germany
Knowledge Management - International University in GermanyKnowledge Management - International University in Germany
Knowledge Management - International University in Germany
 
Uk - Country Overview
Uk - Country OverviewUk - Country Overview
Uk - Country Overview
 
Newspapers in Germany
Newspapers in GermanyNewspapers in Germany
Newspapers in Germany
 
ProjeX
ProjeXProjeX
ProjeX
 

Último

Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 

Último (20)

Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 

Dirt Is Good1

  • 1. Persil Multi Color Cube Julia Donsbach Carmen Neghina Alina Oprea Hella Rieger Sonia Rodriguez-Sanchez Alejandra Ruiz-Rodriguez
  • 2. Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
  • 3. Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
  • 4.
  • 5. Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
  • 6.
  • 7. Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
  • 8.
  • 9. Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
  • 10.
  • 11. Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
  • 12.
  • 13. Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
  • 14. Advertising IDEA Think Now: I need different laundry detergents for different types of clothes Do Now: Buy many types of laundry detergents Think in Future: I only need one product for all my clothes Do in Future: Buy only the Persil Multi Color Cube Advertising IDEA: One less thing to worry about !
  • 15. Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
  • 16.
  • 17.
  • 18. Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
  • 19. Positioning Chart Astra Persil Ariel Purex Omo Cheer Downy Arm&Hammer Tide Unamat Mr. Proper Schlecker AS Color Spee Persil M.C.C. Perwoll Sunil Rational Cheap Emotional Expensive
  • 20.