Crosby Noricks presented on trends in fashion public relations and social media. The presentation covered the key components of fashion PR including working with media, press kits, press releases, and fashion photography. It discussed how fashion PR has integrated social networking, online media, influencers, technology, and independent designers. The presentation provided references and resources for fashion PR professionals and concluded with taking questions.

1. November 7, 2009 Styling the Trends Fashion Public Relations Crosby Noricks, Founder/Editor, PR Couture

3. PRCouture.com

4. Social media strategist, Red Door Interactive

6. Key components

7. Web 2.0/Social Media

8. Online trends

10. Fashion PR Strategy

11. Working with the Media

12. The Press Kit

13. The Press Release and Pitch

14. Fashion Photography/Look Book Your photographs ARE your items - Rachael Oglesby, Softspoken -

15. Media Tours/Desk sides The desk side appointments are the hottest item we offer. We travel with our client to NY present collection to editors over 4 days, sometimes we will take a core retailer list and visit stores…editorial often triples after doing desk side appointments. - ” Shannon Cavanagh-Estrada, Pitch! Press

16. Celebrities

17. Cause Marketing

18. Fashion Events, Runway and Fashion Week

19. ….HOLD UP!

20. Fashion PR + Social Networking

21. Fashion PR + Online Media

22. Fashion PR + The New Influencers

23. Fashion PR + Online Technology

24. Fashion PR + Independent Designers

25. Fashion PR + Social Shopping

26. Fashion PR + Personal Wardrobe sites

28. Fadmashion – Indie Fashion

29. Shopflick – Indie Fashion

30. StyleHive – Social Shopping

31. StyleFeeder – Social Shopping

32. ThisNext – Social Shopping

33. Chictopia– Outfit Share

34. Lookbook– Outfit Share

35. Weardrobe– Outfit Share

36. Polyvore – Image collage tool

37. Threadless – T-shirt voting

38. Twig – fashion photos for Twitter

39. The Lookbook – Fashion PR Directory

40. Who Reps What – Fashion PR Directory

41. Mastheads – Fashion Masthead Directory

42. Luprocks – Jewelry product placement

44. Fashionably Marketing

45. The Business of Fashion

46. Yuli Z

47. Retail Minded

48. Independent Fashion Bloggers

49. The Fashion Feed

50. Fashion Week Daily

52. For more Information www.prcouture.com crosby@prcouture.com @pr_couture Special thanks to Elle Communications for some of the images