Highlights from the fashion PR paper, From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry. Key findings from in-depth interviews with fashion public relations practitioners suggest that fashion public relations is a dynamic, fast-paced profession. Fashion public relations agencies engage in strategic communication and perform a variety of tasks, from media pitching to organizing fashion shows, based on individual client needs. Practitioners spend the majority of their time working with media, either pitching story ideas to editors, or working to fulfill editor requests. Most participants consider themselves feminists and acknowledge that while fashion can be fun and empowering for many women, it can often be hard to work in an industry that places so much emphasis on beauty and celebrities.

1. FASHION PR From Style to Strategy: an exploratory investigation of public relations practice in the fashion industry

18. FASHION PR For a copy of this paper, please email [email_address] and visit www.prcouture.com