Richan Shrestha's presentation on nLocate and market perspective

1. Presented by:
Richan
Shrestha
Co-Founder @
Nepways Pvt.

2. Finding an ATM

3. Finding a Workshop

4. Problem Background
 Finding local businesses and places that you
don’t know before is very difficult in
Nepal, especially Kathmandu
 Reaching out customers in order to promote
their offerings is very costly and ineffective
most of the times, especially for small local
businesses

5. Hey, I got a New Idea !!

6. Solution
is
SMART PHONE

7. Product vision and mission
 Vision
 To help people discover and connect to
great local businesses.
 Mission
 To provide a social technology platform that
inspires our customers to explore their locality
to find great local businesses.
 To help fantastic local businesses promote
their unique offerings and engage with their
customers

8. Product Features
 Mobile apps for iPhone , Android phones and web.
 Information about thousands of local businesses and
places.
 Storage of important information and favorite
businesses on phone. No internet required.
 Deals and Offers.
 Private location sharing.
 Check-in offers.

10. Nepali Facebook Users Statistics
1.6 Million Facebook Users as of Aug 09, 2012.
1.3 Million aged between 16 to 34 years.

11. Users Market Size
3G/GPRS Subscribers Projected nLocate Users
41030 2012 2013 2014 2015 2016

12. Marketing Strategy
Product
Pricing
Promotion
Place

13. Positioning and KSF
 How do you want to rule the mind of your
customer?
 What are the key factors that will ensure the
sustainability of your product?
 How will you compete?

14. Operation Plan
 Organization Structure
 Development Process
 Sales Management
 Marketing Management
Quality Management

15. Product Ecosystem

16. Questions ??