Analysis of Marketing strategy and new branding ideas

1. Case Study On Flipkart.Com: India’s Leading
E-Portal Business
“Flipkart- Amazon Of India ”
- Pravaal Jain
XI-A

2. Flipkart – One of the leading Indian e-commerce
companies headquartered in Bangalore,Karnataka.
Bangalore,Karnataka.
Founded by Sachin Bansal and Binny Bansal in 2007
Bansal in 2007 with 4 lakhs funding.
Raised two rounds of funding from Accel India and
India and Tiger Global Management
Early focus on online sales of books and later
later expansion of product line
Offer multiple payment online
Path breaking services
Among the top 20 Indian website in term of traffic
INTRODUCTION

3. • Bad experience of Indian with online shopping in
the past-
1. Poor experience with the product
2. Late shipping
3. Poor customer services
• Not an easy segment to break into , people were
very particular in paying money for something which
they had not seen or received.
Initial Challenges

4. Skeptical About Security Of Online Transactions
INITIAL CHALLENGES

5. • COD [Central ordinance depot]
• 24*7 Customer Service
• Never Promise Something That You
Don’t Have-It Built Its Own Inventory
• Delivery- Its own Courier Company
• No Question- Return Policy And 30
Days Replacement Policy- A Recent
Study Has Found That 89% Of
Online Buyers Say Return Policies
Influence Their Decision To Shop An
E-Trailer
FLIPKART BUILDING TRUST

6. • INDIAN RAILWAYS - WWW.IRCTC.CO.IN played a big role to its
success.
• Internet Boom In India And Growing Internet Base Users In India.
• Not Much Competition In The Market.
RIGHT TIMING HELPS!

7. • Started with books and went on to add new
products
• 2 employees , 2 suppliers to 4800 employees and
more than 600 suppliers
• Have Their Own Internal Courier Services Called
Flipkart Logistics
GROWTH STORY…

8. WHY BOOKS WERE THE FIRST CHOICE
?
• Lower Transactions Size
• Better Shelf Size
• Shipping And Handling Of Books Is Easy
• To Emerge As A Pioneer In Book Retailing Rather
Than Venturing Comparison Shopping Engine

9. FLIPKART STRENGTHS
• Price Reductions
• 24 Hour A Day Shopping
• Complete Freedom And Time To Choose
• Satisfied Customers – Purchase Frequently And
Spending Will Increase

10. The overall brand value of FLIPKART is good
, but it is facing some tough competition from
its global competitors like eBay , Amazon. But
if talking about domestic market i.e. India , it
is the most superior E-business portal which
is aggressively expanding and planting its
roots deep into the Indian market and at the
same time shifting the mind set of the people
i.e. from going and shopping from physical
stores to online stores, which is magnificent !
CONCLUSION