Online marketing plan for Kafkas coffee and tea house

1. Online Marketing Plan PrasannaRaviraj and Alice Chacon

2. Marketing Objectives Create awareness Induce trial Produce repeat purchase

4. Induce trial

5. Repeat Purchase

6. Offline:

7. Create awareness

8. Induce trial

9. Repeat purchase

10. Online:

11. Create awareness

13. Phase 1 Website Online directories Facebook, Twitter Location-based pages PR-other websites

14. Phase 2 SEO Twitter DM ordering Internet Ads Over 4,000,000 results!!!

15. Phase 3 SMS Coupons Blogs and Videos

16. Next Steps Website: Hub for all online communications Location-based services Hire Intern and train Undergraduate student, business (marketing) or communications major Legal issues: copyright on pictures, content