Presentation is a snapshot of Excel based 5 year Financial Model developed for a Start up IT Product Company with indicative valuation. It is an easy to use and maintain Strategic and financial modelling tool with fully integrated financial statements across the profit and loss, balance sheet, and cash flow statements developed for organisations to be used mainly for long range financial planning. It should also be used for plotting and tracking actual performance against that planned. It has the following components Revenue planning with sales volumes targets and revenues Workforce Planning for manpower and compensation spend, Capital Asset planning and Operational level detailed cost planning for different functions across the enterprise (e.g. sales and marketing, production, HR, IT, etc) and connecting and aligning them to the corporate finance plans. Contents Financial Statements-Profit & Loss Account & Balance Sheet, Cash flow and DCF based valuation Revenue Planning Module Workforce planning module Operating & Direct costs planning module Capital Assets planning module

1. Prasad Garimilla

3.  Financial Statements-Profit & Loss Account & Balance Sheet, Cash
flow and DCF based valuation
 Revenue Planning Module
 Operating & Direct costs planning module
 Workforce planning module
 Operating expenses planning module
 Capital Assets planning module

4. Year 0 Year 1 Year 2 Year 3 Year 4
Profit and Loss Account (in INR) 2015-16 2016-17 2017-18 2018-19 2019-20
Sales Revenue (in INR) - 36,000,000 163,296,000 315,168,000 587,328,000
Less Expenses
Personnel Costs 23,862,214 26,044,312 131,411,300 169,056,520 211,320,650
Selling costs 746,864 780,000 43,248,226 5,601,130 6,446,413
Marketing costs - - 14,040,000 25,682,182 29,094,545
Professional fees 1,137,050 529,300 1,088,200 1,670,400 1,840,400
Communication costs 318,667 318,667 1,471,600 1,511,200 1,511,200
Office Establishment & Running costs 3,690,370 4,014,370 20,619,109 22,976,656 24,779,413
Product Enhancement Expenses - - - 21,000,000 5,000,000
Onsite Branch Expenses - - - 66,000,000 66,000,000
Total Expenses 29,755,164 31,686,649 211,878,435 313,498,089 345,992,621
EBITDA -29,755,164 4,313,352 -48,582,435 1,669,911 241,335,379
EBITDA % 0% 12% -30% 1% 41%
Less:Depreciation 490,315 467,252 1,640,536 1,709,440 1,545,759
EBIT -30,245,479 3,846,100 -50,222,971 -39,528 239,789,620
Less:Income tax Can be w/o against losses - 1,202,752 - - 60,599,633
PAT -30,245,479 2,643,347 -50,222,971 -39,528 179,189,987
PAT % 0% 7% -31% 0% 31%
Balance Sheet
Year 0 Year 1 Year 2 Year 3 Year 4
Particulars 2015-16 2016-17 2017-18 2018-19 2019-20
EQUITY AND LIABILITIES
Shareholders' Funds
Share Capital 100,000 100,000 100,000 100,000 100,000
Investment Required/Share application money - - - -
Reserves and Surplus (44,748,664) (42,105,316) (92,328,287) (92,367,815) 86,822,172
Current liabilities
Short Term Browings 72,290,755 72,290,755 72,290,755 72,290,755 72,290,755
Trade payables & current liabilities 1 month 16,464,512 16,934,707 6,705,595 12,036,797 11,222,664
Other liabilities - - - - -
Total 44,106,603 47,220,145 (13,231,938) (7,940,263) 170,435,591
ASSETS
Non-Current Assets
Fixed Assets
Tangible Assets 1,961,260 1,869,008 6,562,142 6,837,759 6,183,036
Capital Work in Progress - Intangible Asset 40,314,362 40,314,362 40,314,362 40,314,362 40,314,362
Long term loans and advances 1,803,471 1,803,471 12,803,471 12,803,471 12,803,471
Sundry Debtors
Current Assets
Cash and cash equivalents 27,510 3,233,304 (72,911,913) (67,895,855) 111,134,722
Total 44,106,603 47,220,145 (13,231,938) (7,940,263) 170,435,591
Snap shot of Financial Statements-Profit & Loss Account &
Balance Sheet, Cash flow and Valuation
Cash flow statement Year0 Year1 Year2 Year3 Year4
2015-16 2016-17 2017-18 2018-19 2019-20
Cashflows
PAT 2,643,347 -50,222,971 -39,528 179,189,987
Depreciation 467,252 1,640,536 1,709,440 1,545,759
Trade payables 470,195 -10,229,112 5,331,203 -814,133
Change inShorttermborrowings - - - -
Othercurrentliabilities - - - -
Change inloans&Advances - -11,000,000 - -
Change inSundry Debtors - - - -
Change infixedassets -375,000 -6,333,670 -1,985,056 -891,036
Share application/InvestmentProceedsreceived - - - -
NetCashFlow 3,205,794 -76,145,217 5,016,058 179,030,577
Openingbalance 27,510 3,233,304 -72,911,913 -67,895,855
ClosingBalance 3,233,304 -72,911,913 -67,895,855 111,134,722
DCF based indicative Valuation Year 0 Year 1 Year 2 Year 3 Year 4
2015-16 2016-17 2017-18 2018-19 2018-19
PAT 2,643,347 -50,222,971 -39,528 179,189,987
Depreciation 467,252 1,640,536 1,709,440 1,545,759
Change in working capital 470,195 -21,229,112 5,331,203 -814,133
Less: Capex -375,000 -6,333,670 -1,985,056 -891,036
Free Cash Flow 3,205,794 -76,145,217 5,016,058 179,030,577
Discounting factor/Interest rate/Opportunity cost of alternate return on invesment 20% 20% 20% 20%
Discounted cash flow 2,671,495 -52,878,623 2,902,812 86,338,048
(Rs in Crores)
NPV of forecasted cash flows 39,033,731.78
Perpetual future growth rate 15%
Terminal value 4,117,703,267
PV of terminal value 1,654,812,591
Total present/enterprise value 1,693,846,323
Less:Investment required/Share application money -
Add: Cash 0
Total equity value 1,693,846,323

5. Actual Product Sales
Volumes Value
Product Category Price in USD 2015-16 2016-17 2017-18 2018-19 2019-20 2015-16 2016-17 2017-18 2018-19 2019-20
Express 16,000 30 70 40 480000 1,120,000 640,000
Plus 60,000 20 32 60 - 1200000 1920000 3600000
Enterprise 150,000 5 11 30 - 750000 1650000 4500000
Total Product Sales 0 55 113 130 - - 2,430,000 4,690,000 8,740,000
AMC
Express 12% 12% 12% 12% - - 57,600 134,400 76,800
Plus 12% 12% 12% 12% - - 144,000 230,400 432,000
Express 12% 12% 12% 12% - - 90,000 198,000 540,000
Total AMC - - 291,600 562,800 1,048,800
Total Revenue 600,000 2,721,600 5,252,800 9,788,800
Manager targets
Sales Manager 11 6 6
Product Category Target sales 2015-16 2016-17 2017-18 2018-19 2019-20
Express per month per manager 2 2 2
Plus per year per manager 4 4 4
Enterprise per year per manager 2 2 2
Target Product Sales
Category Price in USD 2015-16 2016-17 2017-18 2018-19 2019-20 2015-16 2016-17 2017-18 2018-19 2019-20
Intellipro Express 16,000 264 144 144 - 4,224,000 2,304,000 2,304,000
Intellipro Plus 60,000 44 24 24 - 2,640,000 1,440,000 1,440,000
Intellipro Enterprise 150,000 22 12 12 - 3,300,000 1,800,000 1,800,000
Total Product Sales 0 0 330 180 180 - - 10,164,000 5,544,000 5,544,000

6. Function/Team Level Name Sum of 2015-16 Sum of 2016-17 Sum of 2017-18 Sum of 2018-19 Sum of 2019-20 Sum of Salary cost 2016-17 Sum of Salary cost-2017-18 Sum of Salary cost 2018-19 Sum of Salary cost 2019-20
Build Configuration Build Configuration ResourceTo Be Hired 1 1 1 - 900,000 990,000 1,237,500
Business Development Associate Manager M1 1 1 1 1 400,000 400,000 560,000 700,000
Manager 4 4 4 4 4 2,260,643 2,260,643 3,164,900 3,956,125
CEO CEO V2 1 1 1 1 1 2,500,000 2,500,000 3,500,000 4,375,000
Customer Relationship Management Manager 1 1 1 1 1 1,100,016 1,100,016 1,540,022 1,925,028
Finance Executive To Be Hired 2 2 2 - 1,000,000 1,100,000 1,375,000
Manager 1 1 1 - 1,500,000 1,650,000 2,062,500
Human Resources Associate Manager P3 1 1 1 1 1 400,000 400,000 560,000 700,000
Director M1 1 1 1 1 1 1,200,000 1,200,000 1,680,000 2,100,000
Executive To Be Hired 1 1 1 - 400,000 440,000 550,000
Inside Sales Associate Manager To Be Hired 18 18 18 - 18,000,000 19,800,000 24,750,000
IT support Engineer To Be Hired 1 1 1 - 500,000 550,000 687,500
Senior Engineer To Be Hired 1 1 1 - 875,000 962,500 1,203,125
Marketing Associate Vice President A1 1 1 1 1 2,400,000 2,400,000 2,400,000 3,000,000
Manager 5 5 5 - 6,000,000 6,600,000 8,250,000
Trainee 1 1 1 1 192,000 192,000 192,000 240,000
Pre Sales General Manager R1 1 1 1 1 1 1,085,616 1,085,616 1,519,862 1,899,828
Manager 6 6 6 - 12,000,000 13,200,000 16,500,000
Product Development Manager 1 1 1 1 800,000 800,000 800,000 1,000,000
Trainee 2 3 3 3 3 576,000 576,000 806,400 1,008,000
Chief Architect V3 1 1 1 1 1 1,410,600 2,500,000 3,500,000 4,375,000
DBA To Be Hired 1 1 1 - 1,500,000 1,650,000 2,062,500
Delivery Heae A2 1 1 1 1 1 1,035,600 2,500,000 3,500,000 4,375,000
Enterprise Architect To Be Hired 1 1 - - 3,300,000 4,125,000
Graphic Designer J1 1 1 1 1 1 350,004 350,004 490,005 612,506
Product Architect 3 3 3 3 3 3,886,812 7,500,000 10,500,000 13,125,000
Sharepoint Architect To Be Hired 1 1 1 - 2,000,000 2,200,000 2,750,000
Sharepoint Developer To Be Hired 1 2 2 - 850,000 1,870,000 2,337,500
Software Developer 5 5 5 5 5 1,105,008 1,105,008 1,547,012 1,933,765
SQL Developer To Be Hired 1 2 2 - 625,000 1,375,000 1,718,750
Dot Net-Senior Developer To Be Hired 4 4 4 - 4,200,000 4,620,000 5,775,000
Dot Net-Trainee Developer To Be Hired 6 4 4 - 1,500,000 1,100,000 1,375,000
Product Implementation Executive To Be Hired 6 6 6 - 2,400,000 2,640,000 3,300,000
Implementaion Lead B1 1 1 1 1 1 750,000 750,000 1,050,000 1,312,500
Implementation Engineer To Be Hired 6 6 6 - 6,000,000 6,600,000 8,250,000
Product Support Executive To Be Hired 2 6 6 - 1,250,000 4,125,000 5,156,250
Manager 2 2 - - 2,475,000 3,093,750
Support Engineer To Be Hired 2 6 6 - 1,750,000 5,775,000 7,218,750
Product Testing Junior Test Engineer To Be Hired 2 6 6 - 750,000 2,475,000 3,093,750
Quality Assurance Manager To Be Hired 2 2 2 - 2,500,000 2,750,000 3,437,500
Senior Test Engineer 1 1 3 7 7 519,996 2,519,996 7,327,994 9,159,993
Test Engineer 2 2 2 2 2 572,017 572,017 800,824 1,001,030
Sales Manager 11 6 6 - 23,100,000 13,310,000 16,637,500
Vice President P2 1 1 1 1 1 2,500,000 2,500,000 3,500,000 4,375,000
Solution Engineering Manager 2 2 2 - 3,600,000 3,960,000 4,950,000
Software Developer 2 6 6 - 1,500,000 4,950,000 6,187,500
Senior Developer To Be Hired 2 6 6 - 2,500,000 8,250,000 10,312,500
Solution Engineer M2 1 1 1 1 1 1,000,000 1,000,000 1,400,000 1,750,000
Grand Total 28 33 122 144 144 26,044,312 131,411,300 169,056,520 211,320,650

7. Expenses 60
Year 0 Year 1 Year 2 Year 3 Year4
2015-16 2016-17 2017-18 2018-19 2019-20
Revenue - 36,000,000 163,296,000 315,168,000 587,328,000
No of contracts 0 0 55 113 130
% Increase in contracts 205% 115%
Head count 35 33 122 144 144
Personnel Cost
Salary including PF & ESI 23,862,214 26,044,312 131,411,300 169,056,520 211,320,650
Total Personnel cost 23,862,214 26,044,312 131,411,300 169,056,520 211,320,650
Selling cost
Sales Commission Based on % of Revenue 2% 2,628,226 3,381,130 4,226,413
Database Per annum $15,000 900,000 900,000 900,000
VOIP charges Per month $1,000 180,000 180,000 720,000 720,000 720,000
Travelling Expenses Per annum $650,000 566,864 600,000 39,000,000 600,000 600,000
Total Selling cost 746,864 780,000 43,248,226 5,601,130 6,446,413
Marketing Costs (%increase in no of deals) 205% 115%
PR Per month-increase based on no of deals $3,500 2,520,000 5,177,455 5,956,364
Social Media Per month-increase based on no of deals $1,000 720,000 1,479,273 1,701,818
Events Per month-increase based on no of deals $100,000 6,000,000 12,327,273 14,181,818
Webinars Per month-increase based on no of deals $500 360,000 739,636 850,909
Search Engine Optimisation Per month-increase based on no of deals $2,000 1,440,000 2,958,545 3,403,636
Gartner Per annum $50,000 3,000,000 3,000,000 3,000,000
Total Marketing costs - 14,040,000 25,682,182 29,094,545
Professional fees for services
Audit Fees Statutory Audit fees 34,350 50,000 50,000 50,000 50,000
Payroll processing CA firm Rs. 100 43,200 3,300 12,200 14,400 14,400
Legal consultancy Law firm for vetting contracts. Amt per contract Rs. 10,000 - 550,000 1,130,000 1,300,000
Income tax & ETDS filing CA firm 6,300 10,000 10,000 10,000 10,000
Provident fund Filing Per month Rs. 3,000 36,000 36,000 36,000 36,000 36,000
IT system Maintenance IT system Maintenance-Secure Expert Rs. 10,000 50,000 120,000 120,000 120,000 120,000
Accounting charges Accounting charges-CA Firm Rs. 15,000 52,200 180,000 180,000 180,000 180,000
Website designing charges Digicliff Rs. 130,000 130,000 130,000 130,000 130,000 130,000
Sales lead Generation Uni solution 360,000
Technical writing Information Services Group 200,000
ESI registration ESI-CA firm 25,000
Technical consultant Consultant 200,000
Total Professional fees 1,137,050 529,300 1,088,200 1,670,400 1,840,400
Communication Costs
Telephone-Landline Per month Rs. 15,000 180,000 180,000 180,000 180,000 180,000
Internet-ACT Internet + 2 dongles.Per month Rs. 6,000 72,000 72,000 72,000 72,000 72,000
Internet-Leased line Rs. 1,000,000 1,000,000 1,000,000 1,000,000
Google Email Per user/month Rs. 150 66,667 66,667 219,600 259,200 259,200
Total Communication costs 318,667 318,667 1,471,600 1,511,200 1,511,200
Office Establishment & Running costs
Rent Rent p.,m for new off from 2017-18 Rs. 1,000,000 2,100,000 2,100,000 12,000,000 13,200,000 14,520,000
Building Maintenance Estimated for new office. Per month+10% escalation Rs. 200,000 600,000 600,000 2,400,000 2,640,000 2,904,000
Electricity Bills Estimated for new office. Per annum Rs. 1,200,000 480,000 600,000 1,200,000 1,320,000 1,452,000
Water Bill Estimated for new office. Per annum Rs. 300,000 36,000 36,000 300,000 330,000 363,000
Flower Bill Estimated for new office. Per annum Rs. 20,000 14,400 14,400 20,000 22,000 24,200
Housekeeping charges Estimated for new office. Per annum Rs. 150,000 48,000 48,000 150,000 165,000 181,500
Housekeeping consumables Estimated for new office. Per annum Rs. 150,000 60,000 60,000 150,000 165,000 181,500
Drinking water Bill Estimated for new office. Per annum Rs. 60,000 24,000 24,000 24,000 26,400 29,040
Newspaper Bills Estimated for new office. Per annum Rs. 7,500 4,200 4,200 4,200 4,620 5,082
Tea Expense Based on Head count 180,000 180,000 610,000 720,000 720,000
Office stationery Estimate based on increase in business 30,000 30,000 110,909 130,909 130,909
Printer cartridges Estimate based on increase in business 10,000 10,000 50,000 102,727 118,182
Computer expenses Estimated 6,000 10,000 50,000 50,000 50,000
Bank charges Estimated 85,770 85,770 300,000 300,000 300,000
Staff welfare Estimated cost per employee Rs. 25,000 12,000 12,000 3,050,000 3,600,000 3,600,000
Other expenses Estimated-Miscellaneous 100000 - 200,000 200,000 200,000 200,000
Total office Establishment & Running costs 3,690,370 4,014,370 20,619,109 22,976,656 24,779,413
Product Enhancement Expenses
Ileap App $350,000 21,000,000 5,000,000
Total Onsite Branch Expenses 21,000,000 5,000,000
Onsite Branch Expenses
SEA 450,000 27,000,000 27,000,000
Middle East 150,000 9,000,000 9,000,000
USA 500,000 30,000,000 30,000,000
Total Onsite Branch Expenses 66,000,000 66,000,000
Total Expenses before depreciation 29,755,164 31,686,649 211,878,435 313,498,090 345,992,622
VOIP charges
Particulars Year 1 Year 2 Year 3 Year 4
2016-17 2017-18 2018-19 2019-20
No of deals Average Man hours in a
day on calling
0 55 113 130
Head Count Inside Sales 0 18 18 18
SEA 2 0 36 36 36
ANZ 2 0 36 36 36
India 0 0 0 0 0
Middle east 2 0 36 36 36
EU 1 0 18 18 18
USA 1 0 18 18 18
Total man hours in day 8 0 144 144 144
Average Working days
each year for calling
258 258 258 258
Minutes per pulse 60 60 60 60
No ofPulses-SEA - 557,280 557,280 557,280
No ofPulses-ANZ - 557,280 557,280 557,280
No of pulses-India - - - -
No of pulses-Middle east - 557,280 557,280 557,280
No of pulses-EU - 278,640 278,640 278,640
No of pulses-USA - 278,640 278,640 278,640
Tariff-SEA per 1 pulse 2.57 2.57 2.57 2.57
Tariff-ANZ per 1 pulse 2.57 2.57 2.57 2.57
Tariff-India per 1 pulse - - - -
Tariff -ME per 1 pulse 2.57 2.57 2.57 2.57
Tariff -EU per 1 pulse 1.38 1.38 1.38 1.38
Tariff-USA per 1 pulse 1.38 1.38 1.38 1.38
Cost - 5,066,790 5,066,790 5,066,790
52 weeks x 7 days - (8 weekends per
mth X 12 months)-(National holidays)
Travelling costs
Head count/No of Personnel travelling Cost Per trip
No of deals 0 55 113 130
Function/Team Position Name Year 1 Year 2 Year 3 Year 4 For 5 days avg Year 1 Year 2 Year 3 Year 4 Year 1 Year 2 Year 3 Year 4
2016-17 2017-18 2018-19 2019-20 Air fare+Hotel+Per
diem
2016-17 2017-18 2018-19 2019-20 2016-17 2017-18 2018-19 2019-20
Business
Development
Manager-BD Deepak V. Kumar 1 1 1 1 200,000 0 1 2 2 - 200,000 400,000 400,000
Business
Development
Manager-BD Hafis Amanulla 1 1 1 1 200,000 0 1 2 2 - 200,000 400,000 400,000
Business
Development
Manager-BD Priyanka Thatal 1 1 1 1 200,000 0 1 2 2 - 200,000 400,000 400,000
Business
Development
Manager-BD Tasneem Kausar 1 1 1 1 200,000 0 1 2 2 - 200,000 400,000 400,000
Business
Development
Associate Manager-BDMaria Mathews 1 1 1 1 200,000 0 1 2 2 - 200,000 400,000 400,000
Sales Manager-Sales-SEATBH 0 4 2 2 150,000 1 2 2 - 600,000 600,000 600,000
Sales Manager-Sales-ANZTBH 0 1 1 1 300,000 1 2 2 - 300,000 600,000 600,000
Sales Manager-Sales-IndiaTBH 0 1 1 1 100,000 1 2 2 - 100,000 200,000 200,000
Sales Manager-Sales-Middle EastTBH 0 2 1 1 150,000 1 2 2 - 300,000 300,000 300,000
Sales Manager-Sales-USATBH 0 3 1 1 300,000 1 2 2 - 900,000 600,000 600,000
Sales Vice President-SalesPrashanth Kumaraswamy 1 1 1 200,000 1 2 2 - 200,000 400,000 400,000
CEO CEO Vignesh Hebbar 1 1 1 1 200,000 3 3 6 7 600,000 600,000 600,000 600,000
Total 1 13 8 8 3 9 18 19 600,000 4,000,000 5,300,000 5,300,000
No of `Trips based on no of deals Total Cost

8. Capex & Depreciation
Year 0 Year 1 Year 2 Year 3 Year 4
2015-16 2016-17 2017-18 2018-19 2019-20
Head Count 28 33 122 144 144
Unit Price Depreciation %
Computer & Printers 1,221,824 977,459 1,041,967 4,037,574 4,022,059
Addition-Laptops Rs. 45,000 225,000 4,005,000 990,000 -
Addition-Printer Rs. 50,000 100,000
Total-Computers & Servers 1,221,824 1,302,459 5,046,967 5,027,574 4,022,059
Depreciation 20% 244,365 260,492 1,009,393 1,005,515 804,412
WDV-Computers & Servers 977,459 1,041,967 4,037,574 4,022,059 3,217,647
Server 338,770 271,016 216,813 173,450 138,760
Addition-Server - -
Total-Server 338,770 271,016 216,813 173,450 138,760
Depreciation 20% 67,754 54,203 43,363 34,690 27,752
Server-Cl Bal-WDV 271,016 216,813 173,450 138,760 111,008
UPS & Batteries 20,156 16,125 12,900 10,320 8,256
Addition-UPS & Batteries
Total-UPS & Batteries 20,156 16,125 12,900 10,320 8,256
Depreciation 20% 4,031 3,225 2,580 2,064 1,651
UPS & Batteries-Cl Bal-WDV 16,125 12,900 10,320 8,256 6,605
Furniture, chairs 304,245 243,396 234,717 899,773 895,819
Addition-Furniture,Chairs etc Rs. 10,000 50,000 890,000 220,000 -
Total-Furniture, chairs 304,245 293,396 1,124,717 1,119,773 895,819
Depreciation 20% 60,849 58,679 224,943 223,955 179,164
Furniture, chairs-Cl Bal-WDV 243,396 234,717 899,773 895,819 716,655
Office Equipments 38,982 31,186 24,948 379,959 303,967
Addition-Office Equipments - 450,000 - -
Total 38,982 31,186 474,948 379,959 303,967
Depreciation 20% 7,796 6,237 94,990 75,992 60,793
Office equipments-Cl Bal-WDV 31,186 24,948 379,959 303,967 243,174
Softwares & Licenses 20% 527,598 422,078 337,663 1,061,066 1,468,898
Addition-Softwares & Licenses - 988,670 775,056 891,036
Total-Softwares & Licenses 527,598 422,078 1,326,333 1,836,122 2,359,934
Depreciation 105,520 84,416 265,267 367,224 471,987
Softwares & Licenses-Cl Bal-WDV 422,078 337,663 1,061,066 1,468,898 1,887,947
Total Fixed Assets 2,451,575 1,961,260 1,869,008 6,562,142 6,837,759
Additions during the year - 375,000 6,333,670 1,985,056 891,036
WDV 1,961,260 1,869,008 6,562,142 6,837,759 6,183,036
Total Depreciation 490,315 467,252 1,640,536 1,709,440 1,545,759
Capital work in progress 40,314,362 40,314,362 40,314,362 40,314,362 40,314,362

9. Thank You
Business consulting & Advisory, Business planning, Financial modelling, Financial management,
Financial planning and analysis, Project management, Special project assignments in finance &
non-finance.
Email:prasad.grk@gmail.com
• Independent Finance Professional
• Finance Business Partner
Prasad Garimilla