2. What is a Complaint?
“An expression of dissatisfaction made to an
hotel, related to its products or services, or the
complaints-handling process itself, where a
response or resolution is implicitly expected”
2
3. Why do customers complain?
Their expectations have not been met!
To release their anger
To help in improve the service
Because of concern for others who also use the
service
3
5. A complaint gives you the opportunity to:
Increase customer trust
Build long term relationships-
customers will use your services again if they believe
complaints are welcomed and addressed
Engage customers as advocates
Is a complaint a gift? Why?
6. Who is your advocate???
A person who publicly supports or
recommends you
Someone who speaks, or argues in your
favor
6
You automatically Engage your Customer
as your Advocate!
8. How to Handle Customer
Complaints
Listen
Repeat
Apologise
Acknowledge
Explain action
Thank
Follow up
Remember not to take it
personally
Remain calm
Focus on the problem
and not person
Turn unhappy people into
happy customers
9. Address customers by name
All communication should be in the first person.
Use “I am sorry” not “we”
Don’t make excuses or blame others in your hotel
Give the customer your full attention and establish eye
contact
Paraphrase their complaint in your own words to
determine whether you have correctly understood the
situation.
How to Handle Customer Complaints
10. If you don’t know the answer to their problem, don’t
lie.
Make the customer part of the solution
not part of the problem
How to Handle Customer Complaints
11. Be positive
Take things professionally and not personally
Aim for customer satisfaction, not just service
Solve problems without blaming yourself or others
Summary