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HANDLING GUEST
COMPLAINTS
What is a Complaint?
 “An expression of dissatisfaction made to an
hotel, related to its products or services, or the
complaints-handling process itself, where a
response or resolution is implicitly expected”
2
Why do customers complain?
 Their expectations have not been met!
 To release their anger
 To help in improve the service
 Because of concern for others who also use the
service
3
Identifying a Complaint as a Gift
 A complaint gives you the opportunity to:
 Increase customer trust
 Build long term relationships-
 customers will use your services again if they believe
complaints are welcomed and addressed
 Engage customers as advocates
Is a complaint a gift? Why?
 Who is your advocate???
 A person who publicly supports or
recommends you
 Someone who speaks, or argues in your
favor
6
You automatically Engage your Customer
as your Advocate!
Steps for Handling Customer
Complaints
How to Handle Customer
Complaints
 Listen
 Repeat
 Apologise
 Acknowledge
 Explain action
 Thank
 Follow up
 Remember not to take it
personally
 Remain calm
 Focus on the problem
and not person
 Turn unhappy people into
happy customers
 Address customers by name
 All communication should be in the first person.
 Use “I am sorry” not “we”
 Don’t make excuses or blame others in your hotel
 Give the customer your full attention and establish eye
contact
 Paraphrase their complaint in your own words to
determine whether you have correctly understood the
situation.
How to Handle Customer Complaints
 If you don’t know the answer to their problem, don’t
lie.
 Make the customer part of the solution
 not part of the problem
How to Handle Customer Complaints
 Be positive
 Take things professionally and not personally
 Aim for customer satisfaction, not just service
 Solve problems without blaming yourself or others
Summary
Thank You

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Handling guest complaint

  • 2. What is a Complaint?  “An expression of dissatisfaction made to an hotel, related to its products or services, or the complaints-handling process itself, where a response or resolution is implicitly expected” 2
  • 3. Why do customers complain?  Their expectations have not been met!  To release their anger  To help in improve the service  Because of concern for others who also use the service 3
  • 5.  A complaint gives you the opportunity to:  Increase customer trust  Build long term relationships-  customers will use your services again if they believe complaints are welcomed and addressed  Engage customers as advocates Is a complaint a gift? Why?
  • 6.  Who is your advocate???  A person who publicly supports or recommends you  Someone who speaks, or argues in your favor 6 You automatically Engage your Customer as your Advocate!
  • 7. Steps for Handling Customer Complaints
  • 8. How to Handle Customer Complaints  Listen  Repeat  Apologise  Acknowledge  Explain action  Thank  Follow up  Remember not to take it personally  Remain calm  Focus on the problem and not person  Turn unhappy people into happy customers
  • 9.  Address customers by name  All communication should be in the first person.  Use “I am sorry” not “we”  Don’t make excuses or blame others in your hotel  Give the customer your full attention and establish eye contact  Paraphrase their complaint in your own words to determine whether you have correctly understood the situation. How to Handle Customer Complaints
  • 10.  If you don’t know the answer to their problem, don’t lie.  Make the customer part of the solution  not part of the problem How to Handle Customer Complaints
  • 11.  Be positive  Take things professionally and not personally  Aim for customer satisfaction, not just service  Solve problems without blaming yourself or others Summary