This month I was addressing first year students at NHIM (Bangalore). This was an oriention program for MBA grads

1. Marketing
Thoughts, Concepts & Stories for a New Generation of Marketers
Orientation Program for Class of 2012 MBA @ NHEI
Raghavendra P Hunasgi © Raghav

2. Thanks for Viewing!
This presentation was originally designed in August 2012(for Orientation Program for Class of
2012 MBA @ NHEI). All the views and opinions expressed in this presentation belong to
author and have no relation to his employer.
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© Raghavendra Hunasgi

3. One of then most difficult phases in a
B-school for students is to choose the
specialization that would eventually
shape their career
3

4. Facts and Myths you must know about
marketing

5. Different type’s of Marketing.
Traditional
Digital
5

6. Before we go any further
to discuss and understand
about Marketing. Did you
know Steve job was one of
the best marketers of our
times?
I am sure you have seen
him launch iPhone or iPad,
but have you seen the first
marketing commercial he
created for Apple in 1984?
Take a look at this video:

7. Now let’s take a look at what is MKTG?

8. Marketing is
Changing

9. from MASS targeting

10. to individual relationships

11. from tools that interrupt

12. to tools that engage

13. As a Marketer you should
be prepared to evolve

14. My marketing evolution…

15. 2002 2006 2010

16. My Marketing Job Description
What does your dad do?
He does marketing
What does that mean?
I’m not sure…he works a lot on his
computer and plays lots of games and travels so many
countries. I guess he has fun.
Well, not exactly…

17. PLAN
CREATE
GOVERN Content Write
Maintain Review
Measure Marketing Revise
Approve
Publish
Store
Delivery
Display
Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters

18. Partner Collaboration

19. Analyze and Optimize

20. Reading Blogs

21. Publishing Blog Content

22. Social Networking

23. Take a look at how Marketers are touching the
world today?
A P&G video for Olympics

24. Marketing as career option
Salary, roles, responsibilities and road
ahead........

25. PR
AR
Advertisement
SEM
Options in Marketing
SMM
Sales
Enblmnt
Branding

26. How do salaries in Marketing look like?

27. Before we conclude let’s watch this
video to see how marketing creates
impacts and touches our lives:

28. Anything else you
would want to know
about MKTG?
© Raghav

29. Questions?
Write to me
pranesh.raghavendra@gmail.com
© Raghav
Photo: http://www.flickr.com/photos/oberazzi/318947873/
© Raghav

30. Thank You