How Lean Startup accelerates Innovation in old and young firms
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The Influence of Lean Startup on Scrum. Fredi Schmidli is an Entrepreneur, Business Angel and Leaders Coach. He sets up and invests in Startups. Fredi’s passion is to make companies more successful by applying Agility to business processes throughout the whole hierarchy. In doing so, he focuses on working together with Owners, Entrepreneurs and Top Managers. His vision is to establish the Lean Startup Method as the standard for Startups and investors in Switzerland.
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How Lean Startup accelerates Innovation in old and young firms
- 1. How Lean Startup accelerates Innovation in old and young firms Fredi Schmidli GOTO Night; Scrum Zürich, 13.05.2013 Based on the Book: The Lean Startup, Eric Ries, 1st ed. 2011
- 2. Fredi Schmidli Entrepreneur and Business Angel Agile Management Coach: pragmatic-solutions.ch Swiss Agile Leaders Circle: Co-Founder Community Builder: - stoosnetwork-zurich.ch - Agile Breakfasts
- 3. Content • Goals • 2 ways for Innovation • Examples • Conclusions 13.05.2013 fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation 3
- 4. Goals • Increase survival rate • Fail early • Increase productivity • Standard for Innovations 13.05.2013 4fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation
- 5. There are 2 ways 1. Conventional way or do the things right • Assumption: machine, excellent plan and execution • Focus: Perseverance myth • Example: hp 2. Lean startup way or do the right things • Assumption: Dynamic systems require self-organisation • Focus: Genchi Gembutsu • Example: Google, Liip 13.05.2013 5fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation
- 6. Conventional way • Culture: „Cowboy Mentality“ - „Paralysis by Analysis“ • Method: Waterfall with long „cycles“ • Goal: best product possible • Characteristics - symptoms: • Which product can we build with this technology? • Long business plans with hockey stick • Need funds for sales & marketing boost • Long discussions about plans or features 13.05.2013 6fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation
- 7. Lean startup way • Culture: Success can be engineered, learned, taught • Pre-requisites: Transparency, trust and courage • Method: Short feedback loop • Goal: MVP asap and minimise cycle time • Characteristics • Can we build a sustainable business? • No business plan or at least transparent assumptions • Every product, marketing campaign, etc. is experiment 13.05.2013 7fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation
- 8. Feedback loop 13.05.2013 8 Turn ideas in ...... Min. viable Prod. (MVP) Innovation accounting Pivot or persevere? Entrepreneurial Mgt: Stupid! It‘s the boring stuff, ...... fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation
- 9. Examples 11.04.2013 9 Interview MDs by pig 1. Test BP assumptions for TM app: price, cost of sales MVP: Questionnaire & live demos 70 interviews & pattern Pivot to public health? fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation
- 10. Examples 13.05.2013 10 Picture of shoe online 2. Test business model for Zappos fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation
- 11. Examples 13.05.2013 11 MVP: Video 3. Test vision of service offering for Dropbox fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation
- 12. Conclusions • Resource limitations can be an asset: CH • Genchi Gembutsu, experiment and succeed or ..... • Be courageous and transparent • Can we build a sustainable business? • MVP • Minimise TOTAL time through the loop • Your preferred example? 13.05.2013 12fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation
- 13. More information Fredi Schmidli Steve Blank: http://hbr.org/2013/05/why-the-lean-start-up- changes-everything/ar www.pragmatic-solutions.ch www.swissagileleaders.com fredi@pragmatic-solutions.ch 13.05.2013 13fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation
- 14. Examples 13.05.2013 14 Creation of video and marketing material instead of GG with MVP 4. Test distribution channel for portable robot fredi@pragmatic-solutions.ch, How Lean Startup accelerates Innovation
Notas do Editor
- In the next 45 min. we are going to discuss .... Influence of Lean Startup on Scrum: e.g. PO Course with Gabrielle Benefield
- Economist and BA: Entrepreneur, who failed several times; StartAngels Board Member; Agile Mgt. Coach at PS and at SALC, Community Builder with Scrum Breakfast and Stoos movement SwissICT: Lean Agile Scrum Special Interest Group, SB 5 locations, 1000 Participants, 5th LAS Conference 6.09.2013 Agile mgt.: Mitarbeitende schaffen in dezentralen, selbstorganiserten und organisationsübergreifenden Teams, demonstrieren am Ende von kurzen Iterationen dem Kunden ihre Resultate und verbessern sich mit Hilfe deren Feedback kontinuierlich.
- Flipp Chart: What should be covered that you think that your investment to participitate was paid of
- Capital efficiency: figure out as quickly as possible to build the right product for which the customer will pay for. CEO: we spend dozens of millions each year and where are the products?
- 2 distinctively different ways: like black and white Conventional: Assumption: startup is like a machine: exellent plan and excellent execution of this plan by good people, cool idea and then perseverance The myth goes that the more perseverance (Ausdauer und Beharrlichkeit), brilliance, good timing and a good product, the higher the chance for success. I will show you why exactly the opposite is true: Survival is highly correlated with the successful application of the "Build-Measure-Learn Feedback Loop". The fact that this process can be learned and taught is the final kill of the myth. I will focus on "genchi gembutsu" or "go and see for yourself" which enables you to test an MVP based on deep first hand knowledge. Jeffrey Liker, The Toyota Way, 2003: What distinguishes the Toyota Way from other mgt. approaches: GG
- Cowboy Mentality of the early days at Holiday Check was mentioned yesterday by Alex Kempkens - especially ETH startups - Assumptions not clear; Fact sheets - eg. Startup founder team arguing about US strategies: yes, you should think big, but apply genchi gembutsu
- Its the boring stuff that matters – here perseverance My abstract was an experiment Beer mat
- Entrepreneurs hip, Mgt. dull. Boring stuff like innovation accounting. Here perserverance is king MVP: e.g. a designer produces a new chair on which you can not sit. Innovation accounting: how to measure progress, how to set-up milestones, and how to prioritise work. Head Marketing: Do you know Lean Startup? Sure. Do you know Split- or A/B Testing? Sure. Are we doing it? No. Why. Because, we have no time ...
- Cost of sales: no. of visits until closing No BP, just xls sheet GG instead of big consulting firms. Pattern after 5 Interview was set
- I focus on early startup phases and soft factors Show first startup phase on flipp chart and then explain example Customer sends email. Nick Swinmurn went to the store and bought the shoe at full price.
- Drew Houston, CEO; leap-of-faith assumptions: the part on which everything depends. Video, because it was difficult to explain the concept and it was impossible to demo the SW in a prototype.
- Answer questions on flipp chart, Then conclusions Good luck?
- Answer questions on flipp chart, Then conclusions Good luck?
- I focus on early startup phases and soft factors Show first startup phase on flipp chart and then explain example