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Digital Brand Creation Station
1.
ì
Digital Brand Creation Station NASPA Region 1 – SALT Conference November 11, 2012 © PMaxQuinn #NASPAMYSTIC @PMaxQuinn
2.
Identity Development
In-‐Person IdenGty Digital IdenGty ì Personality ì Defines Personality ì Values & EmoGons ì Manages EmoGons ì Religion & Spirituality ì Displays Values ì IdenGfies OrientaGon ì Sexual OrientaGon ì Defines Our Purpose/Goals ì Purpose / Career AspiraGons ì IdenGfies Family, Friends, ì Family, Friends, Partner Partner, etc... © PMaxQuinn #NASPAMYSTIC @PMaxQuinn
3.
Photo Courtesy of
#WhatShouldWeCallStudentAffairs Tumblr ì Its all about the Impressions you make One post, One picture, One Like or Comment can define you... © PMaxQuinn #NASPAMYSTIC @PMaxQuinn
4.
W.W.W. ì You
can learn a lot. ì Others can learn A LOT about you!!! ì What do you want them to know??
5.
6.
NASPA | SALT
Your Prof. Development, etc.. Billboard Stuff that makes you look GOOD!
7.
PUBLIC INFORMATION... ©
PMaxQuinn #NASPAMYSTIC @PMaxQuinn
8.
Digital Brand Creation
© PMaxQuinn #NASPAMYSTIC @PMaxQuinn
9.
© PMaxQuinn
#NASPAMYSTIC @PMaxQuinn Protect your Brand ì Are you on TwiWer? Do you Preform a THOROUGH online search have your own Blog? of yourself – IMAGES, too! ì Select your “Handle” DON’T FORGET: Keep track of your accounts!! ì Purchase YOUR name’s URL Anonymity does NOT exist online IP Address à ì What does your profile picture say about you? ì Brand CreaGon Websites: ì About.Me ì Reppler.com ì Vizify | Re.Vu | Vizualize.Me Treat your profile, like a billboard à ì MyWebCareer.com ì LinkedIn Keep track of your Digital Dossier... ì UPDATE your P@ssw0rd!
10.
If you had
30 seconds to “sell your brand” what would you say? Groups of 2 or 3 (20 Minutes) • First, come up with your own Elevator Pitch (30 seconds – 250 words or less) & share it with your group • Then, show your Profile(s) (Facebook, Recent Tweets, etc...) to your group: What is their first impression? • Finally, IdenGfy what you might need to change, update, add, or delete based on the recommendaGons of your group © PMaxQuinn #NASPAMYSTIC @PMaxQuinn
11.
What do you
want your legacy to be? “To Be Remarkable, Means to Act with AuthenGcity” – Author Unknown “Life isn’t about finding yourself, its about creaGng yourself” – Author Unknown © PMaxQuinn #NASPAMYSTIC @PMaxQuinn
12.
13.
Photo Credits
ì Finger Print: hWp://genius-‐ ì EffecGve Brand Awareness: fingerprints.blogspot.com/ hWp://www.squidoo.com/ Graphic-‐Design-‐Melbourne ì Brand Billboard: hWp:// suite101.com/arGcle/what-‐ ì Quality Brand IdenGty: hWp:// makes-‐up-‐a-‐brand-‐a410397 zacjohnson.com/is-‐your-‐brand-‐ losing-‐its-‐idenGty-‐and-‐value/ ì What Makes your Brand Different? hWp:// ì Brand Teacher: hWp:// www.kelloggmarkeGng.net/ www.Gmpeter.com/blog/ adverGsing/what-‐makes-‐your-‐ 2012/05/22/what-‐is-‐a-‐brand-‐ brand-‐different story-‐anyway/ ì Brand Experience: hWp:// ì THANK YOU!! www.blackcoffee.com/brand-‐ expression/ © PMaxQuinn #NASPAMYSTIC @PMaxQuinn