Agenda from the Property Portal Watch Conference - AMS 2015

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Agenda – Wednesday 7th
October
Time Topic Speaker Overview
Noon – 12:30 Registration
12:30 – 12:45 Kick Off Simon Baker – Executive Chairman,
Property Portal Watch
Overview of the 3 days and housekeeping
12:45 – 13:30 Global Trends in the Property
Portal Industry
(Presentation)
Simon Baker – Executive Chairman,
Property Portal Watch
An in depth look at the trends impactingthe global property portal industry
by Simon Baker, the founder of Property Portal Watch, the former CEO/MD
of the REA Group (ASX:REA), the former Chairman of iProperty Group
(ASX:IPP), the Chairman of the Mitula Group (ASX:MUA) and a serial investor
in the property portal industry.
13:30 – 13:50 Consumer SearchingTrends
(Presentation)
Gonzalo del Pozo – CEO, Mitula
Group (Spain / Australia)
Mitula is uniquely placed seehow consumers around the world search for
real estate. They operate in 41 countries across 3 verticals(cars,jobs and
homes), with a over 55 million visitseach month. This session looksatsome
of the insights and findingthe Mitula Group has gained.
13:50 – 14:15 General Classifieds Sites –
How they are Takingon the
Real Estate Verticals
(Interview)
Martin Lawson – Classified Vice
President, Mercardolibre.com
(Argentina)
We often get caught up in the vertical vs vertical wars in each of the markets.
However, it is the general classifiedssites thatareoften the market leaders
and the ones that are creatingthe greatest challenges for the vertical
players. This session discusses athow the LATAM general classifieds
business,Mercardolibre,is approachingthe real estate and other classified
verticals.

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Time Topic Speaker Overview
14:15 – 14:40 Survivingand Thrivingin
Hyper-Competitive Markets –
Lessons from India
(Presentation)
Sudhir Pai – CEO, MagicBricks (India) India is a highly competitivemarket with millionsof dollarshavingbeen
invested over the last2 – 3 years. This session looks athowone player,
MagicBricks,istaking on the market and making a difference.
14:40 – 14:50 Sponsor Show Case
90 Second Introduction to
the Sponsors
Samuel Papon – Business Development Manager, UBIFlow (France)
Betim Shkodra – CEO and Founder, HomePad (Switzerland)
Herve Parent – CEO, RealNewTech (France)
14:50 – 15:30 Networking Break
15:30 – 15:55 What’s Happening at Scout24
(Presentation)
Marco Barth – VP Group Strategy,
Scout24 (Germany)
The Scout24 group owns and operates ImmobilienScout24,the clear market
leader in real estate classifieds in Germany and AutoScout24, a European
automotive classifiedsleader. This session looks atsomeof the
initiatives Scout24 areundertaking to get closer to both the consumer
and their professional customers.
15:55 – 16:15 How Floor Plans and Virtual
Staging Enhance New Homes
Listings
(Presentation)
Jeroen Bekkers – CEO, Floorplanner
(Netherlands)
It is importantto present new homes listingsin a way that truly allows the
consumer to feel likethey could move into the placetomorrow. The use of
high quality floor plans and virtual stagingtechnology allowsportalsto
display properties thatdon’t physically exist. This session looksathow
Floorplanner is tacklingthis problem.

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Time Topic Speaker Overview
16:15 – 16:40 Targeting New Property
Developers in Emerging
Markets
(Presentation)
Amad Almsaodi – CEO, Aqarmap
(Eqypt)
It is importantthat all property portals havea clear proposition and go to
market strategy for new property developers as they are a long term source
of high value revenues. This session looksathow Aqarmap in Eqypt is
targeting this market.
16:40 – 17:00 EnsuringProperty Portal
ListingData Security
(Presentation)
Rami Essaid – CEO, Distil Networks
(USA)
Securingyour property portal listingdata is harder than ever. Why? Web
scrapingis cheap and easy.Bots simply steal whatever content they’ve been
programmed to fetch – listingtext, photos, and other data that should only
be availableto paid subscribersand legitimateconsumers. This session
explores how to avoid expensive litigation by protectingyour content before
the theft occurs.
17:00 – 17:10 Sponsor Show Case
90 Second Introduction to
the Sponsors
Andrew Crefeld – CEO and Founder, Houselens (USA)
Michel Simonny – Manager, Web Agency & Andrea Gerresheim – Bus Dev., Marketing & Comms, Apimo (France)
Gerard Paratte – CEO, ListGlobally (Switzerland)

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Time Topic Speaker Overview
17:10 – 17:50 How Companies Should
Approach the Funding
Question
(Panel Discussion)
Malcolm Myers – Founder and CEO,
European Internet Ventures
(Switzerland)
Albert Costa – Investment
Professional,APAX Partners (UK)
Shaun Di Gregorio – CEO, Frontier
Digital Ventures (Malaysia)
Almost all companies haveto address the funding issueatsome point in their
development. Itmay be seed fundingto get started, growth funding to
acceleratethe business or even listingon the stock exchange to release value
for their shareholders. This session will explorehow companies should
approach the funding question.
17:50 – 18:00 Day 1 Wrap Up Simon Baker – Executive Chairman,
Property Portal Watch
18:00 – 19:00 Happy Hour Sponsored by Distil Foyer of Hotel Okura

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Time Topic Speaker Overview
20:00 onwards Drinks and Light Dinner Sponsored by Floorplanner and
Funda
The College Hotel
Roelof Hartstraat1
1071 VE Amsterdam
The Netherlands

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Agenda – Thursday 8th
October
Time Topic Speaker Overview
08:50 – 09:00 Introduction Simon Baker – Executive Chairman,
Property Portal Watch
Overview of the day
09:00 – 09:25 How General Classifieds Sites
Think About the Property
Space – Lessons from the
Swedish Market
(Interview)
Marcus Surten – Head of Sales,
Blocket (Sweden)
General classifiedssites around theworld aregainingtraction and in some
markets, they arethe market leaders when it comes to onlinereal estate
marketing. This session looksathow Blocket (partof Schibstead) view the
real estate segment and what they aredoing to win this segment.
09:25 – 09:50 Competing with a Market
Leading General Classifieds
Site
(Interview)
Brendon Skipper – CEO,
realestate.co.nz (New Zealand)
Property portals around the world arefacingincreased competition from the
general classifieds sites. TradeMe in New Zealand dominates the landscape
however realestate.co.nz has managed to halvethe traffic gap and take back
the listings lead. This session looks athowthey have achieved this.
09:50 – 10:15 OnlineReal Estate
Opportunities Duringthe
Greek Crisis
(Presentation)
Vangelis Antonopoulos – Head of
Product & Business Development,
xe.gr (Greece)
The Greek crisissentshock waves around the world. However, whilethe rest
of Europe debated if / how to help out the Greek economy, opportunities
were being with the onlinereal estate advertisingmarket. This session looks
at how the general classifieds sitexe.ge was ableto take advantage of the
crisis.

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Time Topic Speaker Overview
10:15 – 10:40 Buildinga Portal Businessin a
Market in Crisis
(Interview)
Lucas Vargas – Executive VP,
VivaReal (Brazil)
Over the last12 months the Brazilian markethas under gone a significant
slowdown. This session looksathow the market leader, VivaReal,has
continued to grow the business in this challengingmarket.
10:40 – 11:30 Networking Break
11:30 – 11:55 Challenges and Opportunities
for the OnlineMarketing of
Commercial Property
(Presentation)
Kai Zimprich – Head of Online
Markets EMEA, Jones Lang LaSalle
(Germany)
Jones Lang LaSalle(JLL) is a global commercial real estatebrand. This session
looks athow important the internet is to the marketing of commercial real
estate and the challenges companies such as JLL face.
11:55 – 12:15 How Agents and Developers
Can MaximizeInteraction
(and Leads) with Enhanced
Listings
(Presentation / Interview)
Matthew Campbell – Head of Portal
Sales,DIAKRIT (Thailand)
Erik Wikander – CEO, Mäklarhuset
(Sweden)
Mäklarhuset,one of Sweden’s largestreal estate franchises & websites in
Sweden, has been proactively usinga rangeof listings enhancement products
to improve how consumers interact with the listingsand,more importantly,
improve the quality and quantity of leads generated. This session discusses
with Erik Wikander,the former Marketing Director of a largefranchisegroup
and new homes developer, and now CEO of Mäklarhuset,justhow the
industry can benefit from listingsenhancement.

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Time Topic Speaker Overview
12:15 – 12:40 The Growing Importance of
Business Intelligence(BI) on
Property Portal Growth
(Presentation)
Alessandro Casuccio – Head of BI
and Analytics,JustProperty.com
(UAE)
Property portals around the world capture a significantamountof data on
both listings and on consumer behavior. However, few portals actively
pursue true analytics on this data to provide their customers and the market
with great insights into whatis happening. This session looks athowone
portal is approachingextractingvaluableinformation fromthe data they are
collecting.
12:40 – 14:00 Lunch – Provided
14:00 – 14:25 UsingBig Data to Create New
Business Opportunities and
Perspectives on the Future of
Property Development
(Presentation)
Staffan Tell – Spokesperson, Hemnet
(Sweden)
Hemnet is Sweden’s number one property portal.Together with two million
Swedes and two of Europes foremost architects,Hemnet has created
Sweden’s most sought after home based on bigdata. The project has
resulted in global publicity and so far over 600 people have signed up their
interest to buy the house. http://hemnethemmet.se/?lang=en
14:25 – 14:50 UsingNew Technology to
Create a Better Consumer
Experience
(Presentation)
Keizo Tsutsui – Head of Strategy,
Next Co (Japan)
Next is a leader in the Japan market and have been actively lookingat ways
to grow its revenue base. In addition to opening and operating sites in other
countries,it has recently acquired Trovit, the homes, jobs and cars
aggregator.
Next have also been experimenting with innovativeways in which a
consumer can interactwith the underlyingproperty portal. This session will
look at how Next is thinkingaboutgrowth, and briefly describean innovative
approach combiningLego with 3D virtualisation.
14:50 – 15:10 UsingVideo Content to
Improve the Consumer
Experience
(Interview / Presentation)
Steve Dawkins – CEO, Global
Property TV (UK)
Property portals around the world arelookingfor ways to providethe
consumer with a deeper experience that goes beyond justproperty
search. We have seen portals releasedata reports,add suburb profiles and,
of course, the near obligatory “heat map”. One area that portals arelooking
at more closely is theaddition of video content. This session looksathow
video content can improve the consumer experience, increaseengagement
and drive multiplerevenue streams.

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Time Topic Speaker Overview
15:10 – 15:30 UsingSocial Media to Market
Houses
(Presentation)
Lex Groenewegen – CEO,
Kijkmijnhuis(Netherlands)
KijkMijnHuis isa Dutch company focused on usingsocial media to market
properties. On average over 60,000 Dutch arebeing marketed on social
media through their platform. This session will look atwhatworks and
doesn’t work in usingsocial media as a marketingchannel.
15:30 – 16:10 Networking Break
16:10 – 16:50 Key Challenges Facingthe
Property Portal Industry
(Panel Discussion)
Paul Simos – Head of Strategy, The
REA Group (Australia)
Hitesh Oberoi – CEO, InfoEdge
(owners of 99acres) (India)
Silvio Pagliani – Co-Founder,
Immobiliare(Italy)
There is constantevolution within the property portal industry. This panel
discussion looks atthe key issues facingportalsaround the world and
discusses which arethe real challenges and what portals can do about them.
16:50 – 17:15 Investinginto Emerging
Markets – Whatto Look For
(Interview)
Gilles Blanchard – Chairman,
Zamzama (Pakistan/UAE) and Serial
Investor
Gilles is heavily involved as an investor and a Board member / mentor with a
number of businesses in emerging countries includingZameen in Pakistan,
Bayut in the UAE, Idinaidi in Russia and Kerawa in the Cameroon and Cote
d’Ivoire. This session explores theopportunities he sees in the emerging
markets and how he approachinginvestingin them.

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Time Topic Speaker Overview
17:15 – 17:40 Motoring Portals vs Property
Portals –What Can We Learn?
(Presentation)
Silvio Frison – CEO, BuscaCarros
(Brazil)
Silvio Frison is in thefortunate position of havingbeen the CEO of a property
portal (and sold it) and now the CEO of a motoring portal. This session will
look at the similarities and differences between the two and looks at what
lessons can belearned by property portals fromtheir cousins.
17:40 – 17:50 Day 2 Wrap Up Simon Baker – Executive Chairman,
Property Portal Watch
20:00 onwards Drinks and Light Dinner Sponsored by Mitula People’s Place
Stadhouderskade 5/6
1054 ES, Amsterdam
The Netherlands
+31 20 589 54 67

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Agenda – Friday 9th
October
Time Topic Speaker Overview
08:50 – 09:00 Introduction Simon Baker – Executive Chairman,
Property Portal Watch
Overview of the day
09:00 – 09:25 Managinga FastGrowing
Property Portal Business
(Interview)
Rishabh Gupta – CEO, Housing.com
(India)
India’s Housing.comhas raised significantfunding(~USD 120m) since
2012. This funding has been used to organically accelerategrowth and to
acquireancillary businesses (Indian Real EstateForum, HomeBuy360,
BigBHK, Plat). The company now has over 1500 employees across 40
cities. This session looksathow the business isapproachinggrowth in the
highly attractiveIndian market.
09:25 – 09:50 Running the Market Leader in
Hungary
(Presentation)
Laura Szabo – Head of Product,
Ingatlan (Hungary)
Ingatlan is themarket leader in Hungary. This session looks athowthe
business operates and the lessons they have learned in buildingthe market
leader.
09:50 – 10:15 Attacking in an Emerging
Market – Lessons from the
Ukraine
(Presentation)
Ivo Perts – CEO, Mesto.ua (Ukraine) Mesto is a relatively new entrant (2011) in the emerging market of the
Ukraine. It is takingon several well established incumbents and making great
progress. This session looks atthe lessons learned by Mesto.

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Time Topic Speaker Overview
10:15 – 10:40 Buildingthe Right
Organisational Infrastructure
(Presentation)
Imran Ali Khan – CEO and Founder,
Zameen (Pakistan)
The team at Zameen in Pakistan haveraised significantcapital over the last
12 months. The objective now is to rapidly build themarket leadingbusiness
in a country that doesn’t have a strong history of onlinebusinesses. They are
rollingoutteams in over 10 cities whileputting in placea nation wide
marketing campaign. This session looks athowthey are buildingthe right
organizational structure.
10:40 – 11:10 Networking Break
11:10 – 11:35 The Highly Attractive Turkish
Market – Opportunities and
Challenges
(Interview)
Kamil Ozornek – E-Business Director,
Hurriyet (Turkey)
Hurriyet is a traditional media businesswith a strongpresence in the online
real estate market. This session looksathow this largetraditional media
company view onlinereal estate and the initiatives thatitis undertakingin
this highly competitive market.
11:35 – 12:00 International Listings –Fad or
Opportunity?
(Interview)
Shameen Golamy – MD, INK
Consulting(UK)
We hear a lotabout international listings. Some portals,such as Rightmove,
have a dedicated team focused on generating revenues from overseas
advertisers. Other portals partner with the likes of ListGlobally to create an
international section. This session discusses with the former head of
Rightmove Overseas the opportunity for international listings.
12:00 – 12:25 Creating a Global MLS for
New Developments
(Presentation)
Xavier Wiggins – UK Manager,
Investorist(UK)
Investoristis tryingto create a global market placefor new developments.
This session looks atwhatInvestoristis doingand how itcan impact the
property marketing industry.

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Time Topic Speaker Overview
12:25 – 12:50 Top 10 Property Portals I
Admire Most –And What we
can Learn from Them
(Presentation)
Simon Baker – Executive Chairman,
Property Portal Watch
There are some property portals around the world that can be thought of as
leaders in some of the things that they do. This session looksat (from my
perspective) the top 10 property portals and whatwe can learn from them.
12:50 – 13:00 Conference Wrap Up Simon Baker – Executive Chairman,
Property Portal Watch

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