SCM for juice, supply chain management

1. DISTRIBUTION AND
SUPPLY CHAIN
MANAGEMENT FOR
FRUIT JUICE
Presented To:
Prof. Rajashree Sonawane

2. PRESENTED BY
NAME ROLL NO
RAHUL DHAS 69
GARIMA KORI 86
PRATIMA PATIL 98
DIWAKAR VERMA 118

3. INDUSTRY ANALYSIS
 The Fruit Drink market has grown at a 20% to 25%
rate.
 In–home consumption of juices has gone up from
30%, three years back to 80% today.
 Mango based drinks account for two thirds of fruit
drinks industry.
 More than 80 % of sales happen through the
unorganized route - juice centers, street corner
shops and so on

4. 4 P’S
 PRODUCT
 PRICE
 PLACE
 PROMOTION

5. Major functions are :-
 Marketing
 Manufacturing
 Procurement
 Operations
 Inventory
 Warehousing
 Distribution
 Customer Service

6. 6
LOGISTICS CONCEPT
Suppliers Procurement Operation Distribution Customers
Materials Flow
Information Flow

7. PROCUREMENT OF RAW MATERIAL
RAW MATERIAL INPUTS
 Fruit Pulp
 Sugar
 Flavour
 Water
 Plastic Bottles
 Cartons

8. Manufacturing Process
Fruit Pulp
Water
Treatment
Syrup
Making
Filling
Testing
Products

9. DISTRIBUTION STRATEGIES
 Intensive Distribution

10. DISTRIBUTION CHANNEL OF FRUIT
JUICE
 One level
 Two level
Manufacturer Retailer Customer
Manufacturer Retailer CustomerWholesaler

11. Enterprise Resource Planning (ERP) is an
enterprise-wide information system designed to co-
ordinate with all the resources, information &
activities needed to complete the business processes.
The focus of ERP is on resource management within
constraints to maximize the return on investment.

12. THANK YOU