1. The goal of alternative dispute resolution (ADR) like mediation is to help disputing parties resolve conflicts earlier than if they continued in court to avoid increased costs and damage to business relationships. 2. Mediation works best when the neutral third party mediator acts as a trusted advisor and helps the parties focus on the underlying business problem rather than legal issues in order to find a mutually agreeable solution. 3. Effective mediation uses various techniques like reality testing, evaluating settlement costs, and addressing parties' interests to help them change perspectives and reach an agreement.